• After years and years of teaching thousands of restaurants how to increase their sales, I am finally relenting to the many requests I've had to form a number of small private groups of restaurants who want to focus on increasing their profits.
  
  
• If you are tired of being average, tired of spending your days doing operations minutia, tired of fighting fires, tired of having great ideas and doing nothing about it, then this may be of interest to you.
  
  
• However, if you're happy with your current level of sales, then you don't need to read this any further.
  
  
• I'm looking to form a second group of 5 restaurants owners, managers (the first group is already filled) who are determined to be successful, who understand that today's volatile economy has forced restaurants to change their way of doing business -- a way in which you most likely didn't expect, and to say the least, weren't prepared for.
  
  
• Just recently, and it took me 30 years of restaurant marketing to realize it, I hit upon a "Secret." It was something that's been staring me in the face for a number of years, but I just couldn't get a good handle on it.
  
  
• It wasn't until my own business mentor asked me this one mind-blowing question -- "Would you like to be unstoppable in what you do and finally be able to do the things that you were really meant to be doing, and be successful at it?" Immediately, I said, "Of course."

• My business mentor proceeded to teach me "The Secret" -- something that, surprisingly, most corporations, most Fortune 500 Companies, and 99.5% of restaurants don't know -- and as a result, remain in the land of mediocrity, always stuggling and struggling for sales.

• Admittedly, even in doing restaurant sales-building for 30 years now, I am new to the "club" or group concept -- some of my colleagues have been doing it for years. If you participate in any of them, then I applaud you. Learning should never stop. My colleague Bill Marvin, The Restaurant Doctor's Gold Club is the best of them all!
  
  
• Personally, I've stayed away from doing something like this for a number of years, simply because I'm not a "me-too" guy. I don't like to follow, and probably like you, I prefer to lead.
  
  
• I'm an idea guy, a no-nonsense, no BS sales-builder, always recommending what works. I'm big into differentiation and "rememberability." I'm not into fluff, wasting time, not into discounting and certainly not into wasting your money.

• It's always good to take a look at something new; something refreshing. And I've got it. You see, it's not about the big idea in the sky; it's not about the home run. It's about "The Secret." It's about making you unstoppable, so your restaurant can have the sales you want it to have. And "The Secret?" Well, it's not about the volatile market you're located in, it's not about the factory that shutdown in your trading area, and it's not about the political and economical landscape.
  

• Participate in "The Secret Group" and learn "The Secret" to building your sales. And no, it's not about firing every promotional discount offer you have in your arsenal up against the wall.

"The Secret Group" will participate in the the following activities --

• Learn how to develop The Secret Plan For Success for your restaurant.
  
  
• Each month, develop and implement a monthly plan for success for your restaurant.
  
  
• Each month, develop the programs that make up the journey reaching the success.
  
  
• Discuss what's going right and how to make the programs better.
  
  
• Share with similar minded Secret Group members programs that have worked.
  

=> Get more new guests

=> Wow your guests so they remember you

=> Get more guests to come in more often

=> Build your sales through local sports teams

=> The best ways to increase Saturday lunch sales

=> How to develop "triangle" joint promotions

=> Get more sales in the schools

=> How to build your down-time business

=> How to build a contact list of your guests

=> How to increase group and party sales

=> How to make your web site more effective

=> How to make sure you're getting max. profits from your menu

=> How to make the best first impression

=> How to differentiate your restaurant from others

=> What to do to get your guest to remember you

=> How to start your own private restaurant membership vip club

** and much, much more programs that become part of your own "Secret."

• Once and sometimes twice a month, "The Secret Group" will meet via a secure VideoConference line. You will need high speed Internet Access, an inexpensive $69 Logitech Web Camera, a headset for your telephone to keep your hands free for note-taking, and that's it. I'll take care of the rest.
  
  
• The online VideoConferencing will be just like we're meeting live in-person, together in a conference room, and it doesn't matter whether you're living in the USA, Canada, Europe, or even up at the North Pole. Amazing isn't it?

• Actually, if you look at this as a cost, then this is not for you. If you look at this as an investment into your career, your restaurant, your staff and to build your sales using "The Secret," then you're a natural for this group and you'll recoup your investment immediately.
  
  
• Your investment is a monthly fee of $179 a month. You can leave "The Secret Group" any time you want. Putting this into perspective, $179 is peanuts. That's roughly $6 a day per month -- just about the cost of one and a half Starbuck's Double Latte No Fat.

• You'll have a plan for success. You'll be unstoppable. Your sales will increase. You'll be focused. Remember, without a plan for success, you struggle, you put out fires, you lose focus, you become distracted, you do minutia, you remain average and mediocre. Is that what you want? If not, then join "The Secret Group" - your secret to increasing your sales and becoming unstoppable.