RestaurantMarketing.com
Cohen Restaurant Marketing Group

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The 38 Minute Audio Tutorial The Secrets To Developing A Successful Email Program
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Free Workbook
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Restaurant Marketing Email

The Original High-Return Email Restaurant Marketing Program Designed Exclusively For Restaurants
By A 25 Year Restaurant Marketing Pro

$99 a Month To Email Your Guests

---Where You Don't Have To Do A Thing---
Except Count The Extra Money You'll Be Making!

Real Truths About Email Marketing That No One Tells You About

·Question 1.
Always wanted to send out emails to your customers but didn't know where to start? Or, you just never had the time?

·Question 2.
Always been wary of all those other companies that say they can send out emails, especially when they know nothing about restaurant marketing? Hey, they're just software programmers! How can you expect them to talk your language and understand your business?

·Question 3.
Ever wonder about those email companies that send out pretty pictures as email? Guess what! The pretty graphics aren't as effective on a computer monitor as you think -- and you're paying a hefty price for that creativity. Something's fishy, isn't it?

·Question 4.
Wouldn't you prefer to have a restaurant marketing expert, with over 25 years of experience, who virtually started the concept of database and email marketing 15 years ago, handle your email program, so we can talk average checks, dayparts, product mixes etc, and be able to coordinate your email program with your other marketing efforts?

Now, a turn-key low cost, high return email program that's dummy proof and hassle free--all from a restaurant marketing expert. Not a company that sells email software programming.

The History of Marketing With Databases Started Here!

As many of you know, I have been doing restaurant marketing for over 25 years now. Some of you reading this are my clients, some are my Journal of Restaurant Marketing and/or Restaurant E-Sales Xpress subscribers. Some of you have seen me at the various workshops across the USA and Canada.

About 30 years ago, I was the first to develop database marketing programs for restaurants. A lot of restaurants and other consultants laughed at me back then, believing that having a database --the ability to have names and birth dates of your customers, would never increase sales. Those who did listen laughed all the way to the bank. Those that didn't are still playing desperate catch-up.

Finally, there was a degree of acceptance because brand name companies started popping up all over the place, claiming to be database marketing experts and having the "golden formula" for a successful mailing program. The problem was these companies all eventually folded. They could never understand the restaurant business, like I do.

And then, despite my warnings, restaurants climbed on the frequency reward club concept. I predicted these reward clubs would fail for a number of reasons--and in fact 99.7% of those restaurants that did implement these reward programs, saw them fail and their investment lost. Again few listened. The ones that did listen to me, using the "surprise and wow your customer concept," laughed all the way to the bank. The ones that continue to play the reward game, are trying desperately to get out of it, without making their customers angry. Good luck.

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And now, we're approaching the present where email is the most important and powerful application of the Internet. I started email marketing with restaurants about 12 years ago, when it was unheard of, and AOL and Prodigy were the first Internet companies on the scene. Now, there are zillions of email companies asking for your business to handle your restaurant email marketing program. And, they don't understand anything about your business or the concept of increasing sales!


I challenge any company that does email programs for restaurants to stand up and say they are true, experienced restaurant marketing professionals and really have your best interest at heart.
At one of my workshops, in front of 65 people, I criticized a company, that I can't really name, but it's got a fishy name, for developing emails that were unresponsive to computer users. I know the email reading habits of computer users, what they like and what they don't. What they'll respond to and what they'll click off and delete.

You see, in addition to my restaurant marketing work, I also do website marketing consulting for restaurants and for advertising agencies all over the USA. And, I develop and write numerous email campaigns for them to send out to their own database. After doing this for 10 years, I know what works. And I know what doesn't. Wouldn't you rather put your trust in me, a restaurant marketer, rather than companies that are fishy and just develop email software?


If you would like to do an email program that's effective, impactful; one that is hassle free, turn-key and designed by a restaurant marketing pro; a program that will give you a high return on your investment, then my honest, Original Email Marketing Program is for you!

So, that's my pitch.

Now, if I've been fortunate enought to have caught your interest, and you want to join the others who are laughing all the way to the bank,

then click on:

(If I didn't catch your interest, then in a few years, plan on playing "catch-up.")