Restaurant Marketing
Real World. Real Time. Real Honest
THE WOW STREET JOURNAL The LAST Restaurant Marketing Manual You Will Ever Need! Over 160 Pages -- Over 400 Sales-Building Tips |
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The Restaurant Marketing Sales Building Manual THE WOW STREET JOURNAL => Hundreds of ways to WOW
your guests => Make Money From Schools
In Your Area |
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1. Increase Dessert Sales Up To 40% 2. The Famous Dessert 3. The Super Huge Dessert Display 4. The Separate Dessert Menu 6. Sell, Sell and Sell the
Desserts 8. Unique Ideas for New Year's 9. Get Your Share of the Holiday Office Party Business! 10. Office Mailings 11. The Wow Dessert 12. The Guarantee 15. A Note To Owners: Key Issues 16. Gift Certificates 17. Four Tips For A Successful Gift Certificate Program 18. If Southwest Airlines Can Do It, You Can Too! 19. The Power Of Business Cards 21. The Art Of Building Sales 22. Back To The Basics 23. It's The Holiday Season! 24. A Look At Joe's Crab Shack 25. The Joe's Concept 26. Joe's Virtual Tour 27. Joe Knows Families & Their Kids 28. Joe Knows Fun 29. Joe Knows Diners 30. Joe Knows Showtime 31. Is Your Restaurant Full Of No-Don'ts? 32. Those Famous Now-Hiring Signs 33. Hiring Smiling Faces? 34. Some Say It's Better Than Sex: A Look At Krispy Kreme Donuts 35. The Krispy Kreme Temptation 36. What Do We Learn From Krispy Kreme? 37. Krispy Kreme And The Community 38. Wonder Why Your Bar Isn't Doing Well? Maybe It's Left-Out! 39. The Man Who Had His Ya-Ya's Pinched At Starbuck's 40. Marketing Lessons From Starbuck’s 41. Familiar Logos & Can Increase Profits! 42. Case In Point Oreo Milkshakes 43. Love My Kid; I'll Love Your Restaurant! 44. Magic Steps To Being Kid Friendly 45. Super Bowl TV Commercial
Survey Does Advertising Work? 47. Power Recommendation Community Action Equals Sales Reaction 48. Is It Training Or Education? 49. An EZ Guide To Marketing Your Restaurant For Those Who Don't Want To, Can't Afford To, Don't Have Time To, Don't' Have The Money To, Don't Know What To Do and Every Other Excuse You Can Think Of! 50. Six Elementary Questions That Could Mean Do Or Die 51. Ice Cream Meltdown: Lifetime Value Of A Customer 52. Blueprint For Success 53. Regaining The Lost Art Of Inviting 54. School's Out For Summer! 56. Wouldn't You Like To Know What Your Customers Think About Your Restaurant? 57. How 10 Cents Can Dramatically Increase Profits 58. Is Your Bar On The Left Hand Side? 59. Electrify Your Summer Dessert/Ice Cream Sales 60. The Super Huge Dessert Display 61. The Separate Dessert Menu 62. The Ricky Martin Meringue Pie Special 63. Is Your Signature Dish Really That Good? Says Who! 64. Your Website <Title> Tags Could Be Hurting Your Site 65. Reach & Mail Every Residence/Business In Your Trade Area 66. Menu Marketing Tips That Make More Profits & Sense 67. How Do Your Servers Introduce Themselves? 68. Ready For Free Direct Mail? 69. More No-Don'ts 70. The No Don't Winner 71. I Want To Be A Server 72. Remind Customers ThatYour Product Is The Best! 73. The Truth About Menu Outserts! 75. Thirteen EZ Email Themes 76. Generate Additional Sales With Schools 77. Getting Ready for the Holidays! 79. A New & Great Way to Sell Desserts 80. Off-the-Menu-Products To Increase Sales Part 1 of 2 81. Off-the-Menu Products To Increase Sales Part 2 of 2 82. Police & Security Officers: Do You Want The 82. Police & Security Officers: Do You Want Them In Your Restaurant? 83. It's The Holiday Season! 84. Lessons From The Outback Steakhouse 85. How To Blow A Great Opportunity: Denny's 86. Developing A Customer Promise 87. Your Own Customer Promise 88. Caramel & Chocolate Increases Sales 89. The Sixty Second Sales-Building Plan For January 90. Google! An Important Search Engine Tip For Your Website 91. The Million Dollar Server Selling Line 92. Sell Anything You Want At Any Price You Want! 93. What Is Menu Engineering? 94. Key Critical Components That Go Into A Successful Menu 95. Add To The Bottom Line With a Successfully Engineered Menu 96. What Are Customers' Expectations of A Menu? 97. Shouldn't Everyone Know What's Profitable? 98. First Step: Determine Profitability & Popularity 99. Second Step: View What's Profitable 100. Third Step: View What's Selling 100. Third Step: View What's Selling 101. Fourth Step: List Conclusions Based on Profitability and Units Sold 102. Fifth Step: The Quadrant 103. Sixth Step: Naming The Quadrants By Performance 104. Seventh Step: Product Performance In the Quadrant 105. Eighth Step: Analysis of Products in Each Quadrant 106. Ninth Step: Power Pricing For Profitability 107. Tenth Step: Increasing Prices For Profitability 108. Design Tips for Profitability 109. The Back Menu Cover Dilemma 110. Categorize Your Menu For Profitability 111. List Your Products For Profitability 112. Add Logos and Branding Elements For Profitability 113. Add Icons, Graphic Design Elements For Profitability 114. How To Make Your Take-Out Menu Stand-Out Inside An Office 115. Should You Have A Separate Dessert Menu? 116. Should You Have A Separate Lunch Menu? 117. Menu Merchandising Tips To Increase Sales 118. Can Your Menu Do It All? 119. Increase Your Profits With These Add-ons 120. The Real Truth #1: Kids Menus |
121. The Real Truth #2: Web Site Menus 122. The Real Truth #3: Menu Arrangement & Customer Eye-Flow 123. White Chocolate: More Profits & Flavors With Coffee 124. Are You The Official Restaurant of Summer? If Not, Why Not? 125. The Special Summer Menu 126. Is Your Website Wilting This Hot Summer? 127. Turn A Good Dining Experience Into Bad 128. Do You Have A Two-Minute Drill? 129. The Real Web Site Culture 130. Why Your Website Is Like
A Restaurant On A Dead-End Street 132. Replacing Direct Mail With Email 133. Six EZ Steps To Setting Up An Email List 134. How Do I Know If My Website Is Listed On A Search Engine? 135. How Do I Know Where My Site Ranks On A Search Engine? 136. A Scary Article About McDonald's; How It Affects You 137. Are You Brave Enough To
Estimate How Much You're Losing? 139. Your Website Controlled By Search Engines' Private Clubs 140. The Major Search Engines To Be Listed On 141. What Other Marketing Gurus Don't (Want To) Teach You 142. Here's Your Plan To Have A Great Restaurant! 143. What is it going to take to be the best restaurant? 144. Watch Out For Mr. & Mrs. Iam Pessimistic 145. How B2B Increases Sales! 146. Is Everything Okay? 147. Build Your Own Baseball Marketing Stadium 148. Back to School Means Back to More Sales 149. Delivering A Customer Promise Delivers More Sales 150. Does Broken English Mean Broken Service? 151. Five EZ Things To Do When Business Gets Tough 152. Weeds In The Olive Garden 153. Understanding and Calculating Your Lost Potential Revenues 154. Easing The Waiting Too Long Anxiety Food 155. How To Take Your Customers' Temperature 156. But I'm Too Busy In The Kitchen To Do This! 157. The 30 Second Customer Temperature Test 158. Your Customers: It's Better To Give Than Receive 159. The Annual December Restaurant Ritual 160. Our Third Annual Super Bowl Reminder 161. Increasing Your Take-Out Business 162. How A Tex-Mex Restaurant Sells Mucho Desserts! 163. 25 Restaurant Resolutions I Wish For 164. What The Business World Says About Email Marketing 165. How You Can You Be A Local Lagasse Celebrity 166. Revisiting The Olive Garden WOW! 167. It's The Food…(Stupid) 168. When The Take-Out Isn't What Was Ordered 169. Prevent Taking Home The Wrong Take-Out 170. Pushing The Envelope Technique #1 171. Pushing The Envelope 172. Pushing The Envelope 173. Pushing The Envelope 174. Pushing The Envelope 175. Pushing The Envelope 176. Pushing The Envelope Technique
#7 178. Pushing The EnvelopeTechnique #9 179. Increasing Your Take-Out Business 180. From The Eyes Of A New Resident 181. Nobody Attempts To WIN My Business 182. Business Is A Hard Hitting Team Sport 183. Thousands Of Good Ballplayers, Few Super Stars 184. Thousands of Good Businesses, Few Super Stars 185. How To WIN My Business 186. Winning Me Over: It's The Service, Silly! 187. Why Do We Make This So Difficult…And Expensive? 188. A New Direction: X-Marketing 189. X-Marketing Defined 190. Win Customers With The Xtra in X-Marketing 191. Make The X-Marketing Connection 192. Put Your Game Face On: It's About Winning Customers 193. Finding New Customers in Your Neighborhood 194. How Many New Customers Are Moving Into Your Neighborhood? 195. Why Is It Important To Reach New Neighbors/Residents? 196. Translating New Neighbors Into Potential Sales 197. A New Concept: New Business Development Person? 198. X-Marketing 199. Building Sales 200. Community & Sales 201. Reading A Customer: 99% You're Going To Be Right! 202. Reading A Family With Infant/Kids: Dining At Dinner 203. Save Money Or Customers
First? The O'Charley's Take-Out Menu 206. Sushi Seminars, Pizza, Pasta and Pastry Workshops 207. Youth & Adult Baseball Teams: Big Business For You 208. Quick Reminder: Your Summer Menu 209. The Good News: Bob Evans & New Residents Increases Sales 210. The Bad News: Bob Evans Sort of Blows It 211. Learning From What The Bobber Does Right and Wrong 212. Did The New Resident Gift Certificate Achieve It's Goal ? 213. A Wow Way To Connect With New Customers: The Red Napkin 214. Differentiate Yourself 215. Fill The Bucket Up With Ice Cream 216. What The Eye Sees, The Eye Buys 217. The Angus Barn 218. Reading Into The Angus Barn Playbook 219. How One Restaurant Increased Lunch Sales 180% 220. Without This Program, Lunch Sales Would Be In The Gutter 199. What Should A Restaurant Website Have In It? 200. Are You Customer X-ccentric? Two EZ Questions!221. Serving The Food Critics 222. Counting Pennies, Sacrificing Fun & Missing Opportunities 223. I May Change My Name To Juan! 224. The Magic Answer To Building Sales: The X-Connects 225. Worst Case Scenarios: Do You Know How To Handle Them? 226. Keeping It Simple: The Basic Customer Frequency Card 227. If It Works For A Hockey Team, Then Why Not… 228. The Real Truth Behind
Those Restaurant Email Newsletters 230. If You Think Your End
User Product Is Food, You're Mistaken 232. The Phantom Of the Restaurant 233. Hey Boston Market! Why Is It Better At The Grocery Store? 234. How Your Worst Table Is
Costing You Money 236. Five Wow Ideas For the Holiday Season 237. One Home Run Differentiating Idea For The Holiday Season 238. Key Strategies That Will Put You On Top |
239. The Year In Review: How Was It For You? 240. The Year 2002 In Review: A More Discreet Restaurant Guest 241. The Year of the Guest 242. Restaurant Lessons From Jet Blue 243. The Official Year of the Guest 244. The 60 Second Sales Building Plan For January 245. Looking For The Magic Answer? It's Not In The Gimmicks 246. Five Ways To Get Your Guests' Attention & To Focus On You 247. Start The Year With A Menu That SAVES You Money 248. Start The Year With A Menu That MAKES You Money 249. The 60 Second Sales Building
Plan For February 251. Wow Your Guests & Be Better Than The Others 252. How To Increase Sales With A Simple Birthday Card 253. Increasing Your Sales With Fundraising Programs 254. Approving An Organization Who Wants To Do Fundraising 255. Selling A Fundraising Program In Your Restaurant 256. The 60 Second Sales Building Plan For March 257. Who Is Destroying Your Business? Cozuhell Marketing 258. Is There A Cozuhell In Your City? And Is It Your Own Restaurant? 259. How Much Money Can A Cozuhell Cost You? 260. If Your Restaurant Were A Magazine, Would You Read It? 261. How To Find Out What Your
Guests Really Think Of You 263. If Your Restaurant Were
A Magazine Pt #2 265. MBWA: Another Easy Way To Wow Your Guests 266. The One Letter That Can Destroy Or Save Your Restaurant 267. Too Many Similar Restaurants: Is Yours One Of Them? 268. Continental Airlines: The Best Restaurant In Town 269. Who Is Really Running Your Website & What Is It Costing You? 270. How Do You Turn Something Plain Into Something Much Better? 271. What's Really At Stake When The Steak Sours? 272. When Mistakes Happen, We Can Still Be Honorable 273. When A Guest Complains 274. It's NOT About The Food 275. The 60 Second Sales Building Plan For June 276. Are You The Official Restaurant of Summer? If Not, Why Not? 277. Have A Samuel Adams Summer! 278. Youth & Adult Baseball Teams Big Business For You 279. Restaurant Revival #1: The Lost Art Of Inviting People 280. Restaurant Revival #2: The Lost Art Of Smiling 281. The You Blew It Award: Brueggers Bagels 282. The Art of Getting With The Program: A Tale Of Two Restaurants 283. On Becoming A Remarkable Restaurant 284. What Is A Remarkable Restaurant? 285. Why You Should Want To Be Remarkable? 286. The 60 Second Sales Building Plan For July 287. What The Eye Sees, The Eye Buys 288. Wow Them With Your Very Own Scratch 'n Win Game! 289. Restaurant Revival #3: The Lost Art Of Sampling 290. Restaurant Revival #4: The Lost Art Of The Frequency Card 291. A Sales-Building Perception From LA: Truth, Lies & Videotape 292. The Restaurant Triangle Food + Staff + Guest 293. A Template For Your Restaurant 294. What Neighborhood Retailer Wouldn't Want 500 Extra Customers 295. Make a Positive Impact With Your Vocabulary 296. What Is Your Plan To Increase Customer Loyalty? 297. Email Beware! Truth, Lies & Videotape #2 298. California Pizza Kitchen: How Nickel & Dining Loses A Guest 299. Three EZ Steps On How Not To Be The Bad Mouth Restaurant 300. Web Site Design May Be Hurting Your Site's Performance 301. Website: Slow Downloads & Low Search Engine Placement 302. Build Your Own Sales-Building Stadium 303. How Do Your Servers Introduce Themselves? 304. What Are Your Operation Hours? 305. I Want To Be A Server 306. Remind Your Guests That Your Product Is The Best! 307. The JRM Philosophy: Does Your Restaurant Have One? 308. NBA Team Owner Shakes It Up And You Can Too! 309. Connect with Customers Every Day 310. Focus on the Customer Experience 311. Create a Cause Bigger Than a Championship Trophy 312. Build a Responsive and Flexible Marketing Team 313. Be A Maverick: Can You Cubanize Your Restaurant? 314. The Purple Cow: Getting Noticed When No One's Noticing You 315. When Customer Care Managers Don't Get It 316. Harvesting More Dessert Sales 317. The Moving Van Cometh 318. Everyone's A Baseball Fan & They All Love To Eat 319. When The Kids Outgrow The Kids Menu 320. How Did You Know My Coffee Was Decaf? 321. Story Telling: The Key to Going from Similar To Different 322. The Phantom of the Restaurant 323. Five Wow Ideas for the Holiday Season 324. A Differentiating Idea for the Holiday Season 325. Breakfast Interruptus: Cracker Barrel's Server Has To Go Potty 326. President Wins Over 600 Troops: You Can Win Over One Guest 327. Your Mission: What Is Your Guest Promise? 328. A Customer Promise For You & Your Restaurant 329. Our Infatuation With Year-End Lists: How They Can Work For You 330. Words…Or Words That Sell 331. The Experience IS the Marketing 332. Things That Make Guests Say Wow! 333. Joining the Experience Economy ...AND MORE!
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