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The
Landry's Seafood Restaurant™ Success Story
Background: We are proud we
played an important part of the phenomenal growth of Landry's
Seafood Restaurants. In 1992, they had only 5 units. Today, they
are the second largest seafood restaurant chain in America, second
only to Red Lobster Restaurants.
Challenge: To create an identity which had national
growth potential.
Strategy: To communicate that Landry's
is a fun, casual seafood dining experience.
Solution: Our team developed the logo--the cartoon
sea creature and the integrated look, which was folded into a
full marketing program. This program included table tents, in-store
merchandising, local restaurant marketing, kids' programs, media
buying and numerous corporate materials. As the chain rapidly
grew to over 100 units, coast to coast, and, inclusive of Joe's
Crab Shack™, we continued the marketing and branding processes. |
