Restaurant Marketing
Email Sales Building Secrets

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Want To Know How To Run A Successful & Profitable Restaurant Email Sales Building Program?
Without the Hype? Without the Big Sell?

=> If you're just starting a Restaurant Email Sales Building Program, this 38 minute Audio Tutorial plus Free Workbook will get you started in the right direction. => If you're already running a Restaurant Email Sales Building Program, or someone is running it for you, this tutorial will tell you the right things & wrong things you should be watching out for!

Dear Restaurateur,

First, as I always do, let me say that I don't want to insult your intelligence by doing one of those hard sell, "screaming" direct response web site ads. They all look alike and have a flavor of distrust in them. But, I am excited about what I have to offer you, so my sincere apologies if I come off sounding like one of those coupon oriented restaurant marketing programs that promise to increase your sales in 10 days, or a car dealership TV commercial, or one of those 50 greatest hits, buy it now, call this number, operators are waiting for your call ... you get the point, I hope.

My name is Joel Cohen -- a lot of you know me or know of me. I have been doing Real World Restaurant Marketing and sales building for over 25 years. You may have already been to my web site, www.RestaurantMarketing.com

Over the years, I've become known as the honest restaurant marketer, applying common sense techniques along with a no-nonsense approach. My personality says that when I see many restaurants entering into programs sold to them by vendors that over-promise and under-deliver, and when I see restaurants getting duped by one-sided knowledge -- not knowing the real facts, I get a tad upset. For me, and to maintain the integrity and professionalism of the restaurant industry, it is important that you receive information from an objective source, in a straight forward manner. The subject of email is one of those areas and programs where there is alot of confusion, changes and details to be aware of.

My 38 minute audio workshop will tell you how to implement a successful and profitable restaurant email sales building program without the hype, without the sell, and without the over promise/under deliver routine ... and without the high cost. I have nothing to lose by telling you this information, simply because ... I'm not an email company ... I'm not an email vendor ... nor do I want to handle your email program. I already do it for five of my restaurant clients ... and that's enough for me. I just want you to be knowledgeable and successful ... have the right information and the true facts.

• I have been doing restaurant marketing for over 25 years now. Some of you reading this are my corporate restaurant clients, some are my Journal of Restaurant Marketing subscribers and some of you may be one of the thousands who have seen me and heard me at various workshops across the USA and Canada.
  
  
• About 30 years ago, I was one of the first restaurant marketers to develop database marketing programs for restaurants. It was totally unheard of back then.
  
  
• Finally, there was a degree of acceptance as database "relationship marketing" gurus and their companies started popping up all over the place, claiming to be database marketing experts and having the "golden formula" for a successful restaurant mailing programs. The problem was these companies all eventually folded. They never understood the restaurant business.
  
  
• Later, restaurants climbed on the frequency reward club concept. I predicted these reward clubs would fail for a number of reasons -- and in fact 99.7% of those restaurants that did implement these reward programs, saw them fail and their investment lost. The ones that incorporated my system, using my "surprise and wow your customer concept," laughed all the way to the bank. The ones that continued to play the reward game are desperately trying to get out of it, without making their customers angry.
  
  
• And now, we're approaching the present where email is the most important and powerful application of the Internet. I started email marketing with restaurants about 12 years ago, when it was unheard of and AOL and Prodigy were the first Internet companies on the scene. Now, there are zillions of email companies asking for your business to handle your restaurant email marketing program. Do they understand your restaurant business and how to increase sales?
  
  
• Now, you can understand what works and what doesn't and the most successful way to increase your sales by using a sales-building email program ... the right way!

Restaurant Marketing Email Sales Building Works.
Only when it's done right, otherwise you're wasting your money.


FREE: Preview 6 Minutes, Then Purchase Full 38!
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Click here --do a right click and "Save Target As" to download your personal 6 minute preview of this powerful 38 minute tutorial.
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The Email Audio+Workbook,
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The Restaurant Classroom Series