Restaurant Marketing With Facebook

Restaurant Marketing With Facebook: 45 Relevant Topics To Post:

Restaurant Marketing With Facebook: It can be a challenge figuring out what to post on your Facebook page. Here are 45 topics your customers may be interested in:

  1. Nutrition information on certain products.
  2. Feature a special product of the day/week, and what makes it special.
  3. Your restaurant’s philosophy on environment. How does your restaurant participate in recycling?
  4. Your restaurant’s participation in local charities.
  5. Feature an employee of the week or month and why is he/she featured.
  6. Employee facts: how many hired, average age, experience, education, interests, and hobbies.
  7. What makes a great server and encourage fan feedback on this.
  8. Explain what goes into making a great <steak> and get fan feedback on how they make their best <steak>.
  9. If you serve desserts, ask fans to submit their most decadent dessert recipes.
  10. Write how and why you got started in the restaurant business. What are you most passionate about? What drives you to success?
  11. Write how you personally participate in the community. What local events (PTA) you’re attending; what sports events you’re attending.
  12. Your culture and philosophy of running the restaurant.
  13. Feature a monthly recipe secret: How to make some of our most popular entrees.
  14. Ask your fans what they want to know how to make.
  15. Food preparation. Where you get it; how fresh; made from scratch. (Did you know we use the highest grade of cheese ever on our pizzas?) State it as a feature/benefit.
  16. Interesting food facts that fans can visualize. Take the annual weight of something you sell and do an Internet search, “what weighs 1200 pounds?” For example, one restaurant – “We sell more than two dump truck loads of fries a year. Imagine having two dump trucks pull up to your driveway loaded with our fresh cut fries.”
  17. Facebook Fridays: Enjoy a meet-up event with other Facebook fans every Friday.
  18. Facebook fans exclusive events: Wine Tasting.
  19. Publicize an upcoming community event.
  20. Feature a school of the week and why you’re featuring it.
  21. Post employment/hiring opportunities.
  22. Post what you’re famous for and how that came about.
  23. Post latest catering event. This lets fans know you are successful at this.
  24. Always take videos of interesting things where ever you are – outside of your restaurant, in the community.
  25. If there’s a history to your restaurant, tell the story – (the owners came from Italy with a special recipe from the Sicilian hill).
  26. Differentiation points about your restaurant. What do you feature or do that no other restaurant does or serves?
  27. Facts about the owner.
  28. Facebook zip code night. Get to know your neighbors.
  29. Facebook Fan of the week. To win you must post what you like about the restaurant.
  30. Post photos or videos of parties and special occasions.
  31. Post a video of you banquet room for special events and remind your fans you have facilities for meetings, birthdays, anniversaries, holidays, family reunions.
  32. Mention in-restaurant promotions. For example, we’re giving out 10 lottery tickets to our guests tomorrow night between 6pm and 8pm. Be there to be a millionaire.
  33. Birthday days. “If you’ve got a birthday this week, visit us and show your ID. You’ll get a <birthday offer>.
  34. Mention the brand names that you are using in your kitchen – Heinz Ketchup. This makes fans more familiar with how you’re cooking; makes them feel better that you’re using some of the same ingredients they use in their own kitchen.
  35. Post the Friday night high school football scores from schools in your trading area.
  36. Look-alike contests. Post your photos and have fans do the judging.
  37. Ask fans for suggestions.
  38. Ask fans to vote on their favorite products.
  39. Poll fans on restaurant service and ambience. Ask for suggestions.
  40. List products that are gluten free.
  41. Market research. How many live 5 minutes away? How many 30 minutes.
  42. Market research. What do you think we’re best known for?
  43. New product launches.
  44. Host a Facebook bounce-back event with a neighboring retailer.
  45. Feature your chef. Who’s making those classic burgers?



Restaurant Marketing: Using Social Media To Bribe Customers

  • I completed giving a workshop on "The Real Truths About Social Media" to a group of over 150 restaurant owners.
  • Probably 75% of those in attendance had Facebook pages and when asked about getting an ROI, 90.5% said they had not gotten any kind of return at all.
  • The fact is this: Too many restaurants are using Facebook and Twitter as a vehicle to send messages to their fans pimping (discounting) their product. There seems to be no other "story" to tell. So, they're just training their Facebook fans to be "coupon clippers."
  • The fact is this: Your Facebook fans and Twitter followers are not a true measure of loyalty. In fact, they are probably not your "best guests." Wouldn't it be better to go back to "low tech" marketing and recognize and reward your "best guests" who are outspending your "average guests by more than 16 times.
  • The fact is this: Your Twitter followers and your Facebook fans may eventually end up just like your email list – sending them offers and information that may not be relevant to them. As a result, they'll soon "quit" you.
  • Here's the brutal honesty: Social media is not for everyone, and the success rate is low. If you're wowing your guests, providing a great dining experience, your guests will handle your social media marketing efforts for you.
  • But there is a fabulous major benefit to social media which restaurants seem to have forgotten about, and that's the networking aspect – finding those who are talking about you and getting to know them; telling stories, much like you would do at any social cocktail party, where you make valuable and trustworthy connections.
  • But right now, unfortunately, restaurants seem content to just want to "bribe people" to come to their own party – and bribe them even more to stay there longer. That's just not what the true concept of successful social media is all about.

Restaurant Marketing: Something More Powerful Than Social Media

Restaurant Marketing: Too many restaurants have jumped on the social media bandwagon believing it's the road to riches.  Fact is – it's not. There's something more powerful than social media that actually drives sales and that's local restaurant marketing – marketing your restaurant inside and out in the community.

With word of mouth being the number one way to increase sales, why haven't more restaurants focused on that? Possibly it's harder to come up with somethng that's talkable, versus pounding out a "discount" post on Facebook. And while you may have plenty of fans, unless you've converted them to customers, their value is zero. 

The most successful restaurants put their prime energies and dollars into educating their staff on how to provide their guest with the best dining experience possible. They put their dollars into creating Wow moments that become talkable amongst their customers. They create a dining environment that's just perfect. And with that perfection, your customers become marketing ambassadors who will automatically do your restaurant's social media marketing for you.

So, how "Wow" are you? Does your restaurant include memorable experiences? Is there a story to tell? What makes your restaurant different and famous from the others?

With less then .05% to 1% of sales (if you're lucky) attributed to Facebook, when you've got the answers to the above questions, then you've got something more powerful than social media.



Social Media For Restaurants: Managing, Budgeting & Itemizing

Restaurant Marketing: Social Media marketing activities for restaurants need to be itemized and allocated to the Public Relations category and separated from advertising/marketing. Why? There's always an expectation and justification of an ROI with advertising/marketing, but not with PR. To prevent an expectation of results from Social Media, don't lump the two together.