Restaurant Marketing With Facebook

Restaurant Marketing With Facebook: 45 Relevant Topics To Post:

Restaurant Marketing With Facebook: It can be a challenge figuring out what to post on your Facebook page. Here are 45 topics your customers may be interested in:

  1. Nutrition information on certain products.
  2. Feature a special product of the day/week, and what makes it special.
  3. Your restaurant’s philosophy on environment. How does your restaurant participate in recycling?
  4. Your restaurant’s participation in local charities.
  5. Feature an employee of the week or month and why is he/she featured.
  6. Employee facts: how many hired, average age, experience, education, interests, and hobbies.
  7. What makes a great server and encourage fan feedback on this.
  8. Explain what goes into making a great <steak> and get fan feedback on how they make their best <steak>.
  9. If you serve desserts, ask fans to submit their most decadent dessert recipes.
  10. Write how and why you got started in the restaurant business. What are you most passionate about? What drives you to success?
  11. Write how you personally participate in the community. What local events (PTA) you’re attending; what sports events you’re attending.
  12. Your culture and philosophy of running the restaurant.
  13. Feature a monthly recipe secret: How to make some of our most popular entrees.
  14. Ask your fans what they want to know how to make.
  15. Food preparation. Where you get it; how fresh; made from scratch. (Did you know we use the highest grade of cheese ever on our pizzas?) State it as a feature/benefit.
  16. Interesting food facts that fans can visualize. Take the annual weight of something you sell and do an Internet search, “what weighs 1200 pounds?” For example, one restaurant – “We sell more than two dump truck loads of fries a year. Imagine having two dump trucks pull up to your driveway loaded with our fresh cut fries.”
  17. Facebook Fridays: Enjoy a meet-up event with other Facebook fans every Friday.
  18. Facebook fans exclusive events: Wine Tasting.
  19. Publicize an upcoming community event.
  20. Feature a school of the week and why you’re featuring it.
  21. Post employment/hiring opportunities.
  22. Post what you’re famous for and how that came about.
  23. Post latest catering event. This lets fans know you are successful at this.
  24. Always take videos of interesting things where ever you are – outside of your restaurant, in the community.
  25. If there’s a history to your restaurant, tell the story – (the owners came from Italy with a special recipe from the Sicilian hill).
  26. Differentiation points about your restaurant. What do you feature or do that no other restaurant does or serves?
  27. Facts about the owner.
  28. Facebook zip code night. Get to know your neighbors.
  29. Facebook Fan of the week. To win you must post what you like about the restaurant.
  30. Post photos or videos of parties and special occasions.
  31. Post a video of you banquet room for special events and remind your fans you have facilities for meetings, birthdays, anniversaries, holidays, family reunions.
  32. Mention in-restaurant promotions. For example, we’re giving out 10 lottery tickets to our guests tomorrow night between 6pm and 8pm. Be there to be a millionaire.
  33. Birthday days. “If you’ve got a birthday this week, visit us and show your ID. You’ll get a <birthday offer>.
  34. Mention the brand names that you are using in your kitchen – Heinz Ketchup. This makes fans more familiar with how you’re cooking; makes them feel better that you’re using some of the same ingredients they use in their own kitchen.
  35. Post the Friday night high school football scores from schools in your trading area.
  36. Look-alike contests. Post your photos and have fans do the judging.
  37. Ask fans for suggestions.
  38. Ask fans to vote on their favorite products.
  39. Poll fans on restaurant service and ambience. Ask for suggestions.
  40. List products that are gluten free.
  41. Market research. How many live 5 minutes away? How many 30 minutes.
  42. Market research. What do you think we’re best known for?
  43. New product launches.
  44. Host a Facebook bounce-back event with a neighboring retailer.
  45. Feature your chef. Who’s making those classic burgers?



The Restaurant Marketing Care Package

Restaurant Marketing Care Package: It’s easy to get wrapped up with all the programs designed to hopefully increase your sales. Then you cross your fingers hoping they’ll bring you the return on your investment. Those tactics are usually the ones that cost you dearly in dollars and in valuable time.

Here’s the reality: An increase in long-term sales is directly related to how well you’ve connected to your customers.

Without a connection to you and your restaurant, customers will flirt from one restaurant to another.

Those customers who know you, those who you’ve made an effort to connect with in one way or another – through a smile, handshake, greeting, a presence in the community, or an act of random kindness – will reward you with their loyalty. These are the real programs that don’t cost a cent, yet give you the greatest dividends.

Last time I heard, it doesn’t cost a cent to smile and actually sit down and talk to a guest.

It doesn’t cost a cent to go out and greet your neighbors with a hand-shake, your business card and some good conversation.

It doesn’t cost a cent to speak in front of a group of 100 potential customers at a networking function.

It doesn’t cost a cent to call a company and invite their employees to a special after-hours event.

It doesn’t cost a cent to be interesting – have an interesting menu, an interesting product, an interesting promotion – just an interesting story to share with your customers.

The last time I heard, it doesn’t cost a cent to really thank your customers for dining with you; they did have a choice of many restaurants, yet chose yours.

Last time I heard, it doesn’t cost a cent to make any of these connections, – but it will cost you dearly if you do nothing.

During this holiday season, take the time to really connect with your customers – not the “is everything okay” superficial connection but the authentic and genuine one.

Here’s the little simple formula that I’ve been conveying in my workshops for the past 15 years – and it works:

  • People prefer to do business with people they like.
  • In order to get liked, you must make connections with people inside and outside your restaurant.
  • The more connections you make, the more people will like you, the more your sales will increase.

Your long-term success is based on how well you “work” the formula. Simply, people prefer to do business with people – not with companies. And they prefer to do business with people who care about them. Show you care, and you’ll win the game.

Add “caring” to your sales-building plan now.



The George Costanza Approach To Restaurant Marketing

Die-hard Seinfeld fans will vividly remember "the
opposite" episode. George tries to change his life by going against his
normal instincts, since his normal life wasn't working out that great.

George said: Why did it all turn out like this for me? I had
so much promise. I was personable. Bright. Perceptive. It has become clear to
me that every decision I've ever made in my entire life has been wrong. My life
is the opposite of everything I want it to be. Every instinct I have – the way
I act, what I wear, what I eat – it's all been wrong.

Jerry responded: If every instinct you have is wrong, then
the opposite would have to be right.

George: Yes, I will do the opposite. I used to sit here and
do nothing and regret it for the rest of the day, so now I will do the opposite
and I will do something!

As it turns out, this "do the opposite" strategy
works out for George. Things started to go his way. By going against his
natural instincts, he ends up doing things right. He's noticed. He
comes off as being different.

So what does this all mean for restaurants? Well, I've found
that often "doing the opposite" – zigging when others are zagging – can
actually work. Conversely, if you take the path of following your competition and doing what they're doing because it's right for them, while it may not be right for you, then you just blend in like all the other restaurants in your marketplace – much like speeding along the highway and passing a row of billboards and not noticing them. So,
why not try to be different? You have nothing to lose.


Restaurant Marketing: 5 Ways To Get The Attention Of Your Guests & They’ll Order Whatever You Recommend

Restaurant Marketing:  It's a challenge for a server to get the undivided attention of those at the table, but if he/she can control the table, get their full attention, they'll order whatever you want them to. Here are 5 easy ways to get their attention:

  1. Smile: Sounds easy, but when someone smiles at you, you notice it.
  2. Compliment Your Guest: "I really like your tie."
  3.  Special Information: Guests love information or special announcements, new products etc.
  4. Surprise: "You look really hungry, let me go ahead and put some hot fresh rolls on the table."
  5. Stories: Guests like to hear special stories about the restaurant, the owner or the chef.

Restaurant Marketing: 6 Ways To Increase Dessert Sales Up To 40%

Restaurant Marketing: Desserts can make a huge difference to your bottom line. Even restaurants that don't normally sell desserts – pizza restaurants and Chinese restaurants – are all getting into the act, realizing the importance of getting that additional dollar – even if it's just selling simple fresh-baked chocolate chip cookies at the counter, as an impulse buy.

In a diet and price conscious world, it takes a fair amount of creativity to sell desserts, whether that creativity is in the product itself, the price, the packaging or the promotion – revisit my WOW issue on "The World's Smallest Chocolate Brownie" – and you'll then realize the financial benefits of doing dessert.

Here are some great recommendations to increase your dessert sales with the impetus of at least adding a $1 to your average check. Do this and you'll see the bottom-line difference.

1. Make Coffee A Dessert: Coffee is the easiest to sell. Thanks to Starbucks, we've all become coffee connoisseurs which makes it easier to offer premium coffees, lattes and cappuccinos. Consider offering Starbucks or Seattle's Best Coffee – mentioning those brands makes it easier to get that additional sale. Include the various liqueur flavorings and wow your coffees with peppermint or cinnamon sticks along with whipped cream.

2. The Famous Dessert: Become famous for a specific dessert. Make it a signature item and promote it heavily in your restaurant with large table tents and posters.

3. The Super Huge Dessert Tray: Most restaurants display desserts on a table in the lobby area. That’s great, but as soon as a customer is seated in the dining area, they've forgotten how great that visual display looked. Instead, place the desserts on a tray and present them to your customers.

4. The Separate Dessert Menu: A separate dessert menu is a must. List at least 5 desserts with great photos and descriptions. It's the eye that buys! Present your dessert menu (or dessert tray) to your table after the entrees are removed.

5. The Dessert Festival: Turn your signature desserts into special event promotions like a Strawberry Pie festival or a Holiday Pumpkin Pie event. Have fun with your desserts. Give them special names that are appropriate to your concept.

6. Special $1 Mini Slices: A lot of guests are turning away from pricey desserts like a slice of Carrot Cake at $4.95. Rather than lose a $4.95 sale, offer "mini slices" for $1.