Wow Street Restaurant Marketing Report: Why It’s Not Free

The Skinny On All Of Those Free Restaurant Marketing Newsletters:

Restaurant Marketing & Restaurant Marketing Newsletters: I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my Wow Street Marketing Report, while others are available for free. The answer is simply “value.” Actually, I don’t charge enough for the Report. Shame on me!

As a business person, I’m sure you despise giving away free product all of the time. It truly hurts the bottom line.

The fact is, there’s absolutely no sustainable value in “free.”

And that’s why amidst all of the free restaurant marketing newsletters that frequent your inbox, ten years and 492 plus issues ago, I made a decision to produce a short concise weekly marketing report, focused on 35-seconds of intelligent restaurant marketing and executive management insights.

My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my Wow Street Marketing Report subscription-based – as an impetus to provide valuable content not found in the various freebies that are out
there.

While I know it’s easy to get spoiled with all of the free newsletters, there’s always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one’s email list, or just plain inferior content.

The Wow Street Marketing Report is written by me – restaurant marketing professional, who consults with restaurants, does workshops for restaurants – all on a regular basis – who like you, places a value on their product.

My client, Barry’s Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it’s absolutely fabulous!) – has a sign posted when people flinch about his prices: “Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse.”

The next time you get a free hospitality marketing newsletter, there’s a chance – much like the oats – it’s been through the horse. :)  Click here if you want to subscribe to the Wow Street Marketing Report.

 

 

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Want Your Restaurant To Rank Well In Google?

There’s some substantial proof that having a keyword rich URL can definitely enhance the odds of getting a better ranking on Google for your specifically targeted keyword phrases.

While all of you have secured domains/websites using your restaurant’s name, (example – www.texassteakhouse.com) you should also consider securing domain names that contain the specific keyword phrases that users type-in to search for a restaurant in your category and geographical area. How do you know what people would type-in to do a search for you? For the most accurate answer, just ask your guests!

As an example, when I’m searching for an Italian restaurant in my area, I would type-in, “Italian Restaurant North Raleigh.”

If you secured the domain, “ItalianRestaurantNorthRaleigh.com”, and copied mostly everything from your original site over to form an additional new web site, then there would be a good chance that new web site, “www.ItalianRestaurantNorthRaleigh.com” could be ranked well for that keyword phrase.

In addition, there’s also evidence that having your targeted keyword phrase placed within the general makeup of your URL, also enhances the odds of getting a better ranking.

So domains like “BestSteakhouseSouthBendLaSalleGrill.com” (note the formula — keyword phrase + location + restaurant name) may also work.

If popular generic domain names that target your keyword phrase are not available, like “BestItalianRestaurantNorthRaleigh.com”, then just add a word like, “Your,” “The,” “Award Winning” or “Our” to it. (“YourBestItalianRestaurantNorthRaleigh.com”) and check for that availability.

In any case, a domain name with your keyword phrase, customized with your geographical area and restaurant name is a sure bet to be available — (“YourBestPizzaRestaurantNorthRaleighFlyersPizza.com”).

With search being the new yellow pages, take advantage of every tactic available to help you get online visibility. And, the cost of purchasing a number of domains? Peanuts when compared to getting found online by new guests.

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Restaurant Marketing: Top 7 Restaurant Marketing Newsletters You May Have Missed

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed in May through mid-July.

The WOW newsletter is “intelligent restaurant marketing for intelligent restaurant owners and executives.

WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. Customer Silence Is Deadly; What To Do About It.

2. How To Raise Your Prices In 35 Seconds

3. The Power Of LinkedIn’s Email & How To Harness It

4. A Fabulous Campaign: Talk To Your Kids About Pizza

5. Key To Your Restaurant’s Success: It Starts With Culture

6. Celebrating Restaurant Independence

7. If Starbucks Can Do It, You Can Too

WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

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Restaurant Marketing

Restaurant Marketing: A Georgia State University study on students dining at various restaurants in the university's trading area who received an imprinted promotional product, like a brochure, after their visit to a restaurant, were more likely to have a positive impression about that restaurant and recommend that restaurant to others, versus those students who had received nothing from the restaurant.

The report went on to say: "Promotional product recipients viewed the restaurant slightly better in terms of image, uniqueness, perception and patronage than non-recipients of a promotional product and had a significantly higher likelihood of recommending that restaurant.

Although the study did not intend to measure the return on investment, the restaurant reported over a 10 percent increase in sales following the test."

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SHOULD YOU THEN RUN OUT & GET A PROMOTIONAL PRODUCT?

Possibly so! I've always recommended giving something to guests — something that they can take home and act as another reminder of the restaurant.

This helps cement the name of the restaurant in the guest's mind. Otherwise, they'll forget about you.

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THREE SIMPLE & INEXPENSIVE PROMOTIONAL PRODUCTS

1. Refrigerator Magnets

2. A One-Fold Flyer — tells the "story" of the restaurant or can be a take-out menu

3. A Pen with your restaurant's name on it.

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GIVING IS GOOD & IT HELPS REMEMBERING

The research is there. If you want to increase referrals and positive word of mouth, give your guests something as they exit your restaurant.

It's just another of the many steps you need to do to get them to remember you and prevent them from going to your competitor.

As Famous Dave once said, "You've got to scream to be heard" …. AND TO BE REMEMBERED.

 

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Restaurant Marketing: A Great Halloween Promotion

Restaurant Marketing: Here's a great Halloween promo from Buca di Beppo: 

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