Restaurant Marketing: Wow St. Marketing Report 2015 Issues

Restaurant Marketing: A lot was covered over the 2015 – critical marketing issues not discussed anywhere else – which is the reason Wow Street Marketing is not a freebie. For subscription information click here:

Here are the issues titles covered in 2015:

#451 The New Year Quick Start
#452 Premium Pricing: A Radically Rational Concept
#453 The World’s Best Promotion
#454 The Profit Value Of “The Experience
#455 Stop Hunting For Customers
#456 The Top SEO Tools
#457 Your Female Customers
#458 A Monopoly On Trust
#459 The Big Illusion
#460 An Annual Tradition
#461 No March Madness Here
#462 The Apple Watch Story: Why You Need A Story
#463 Facebook Marketing Challenges
#464 Google’s Smackdown: What You Now Need To Know
#465 Want An Inspirational Restaurant? Start With ‘Why’
#466 How To Keep Your Marketing Grounded & Focused
#467 What’s On Your Front Door? Missing A Great Opportunity?
#468 Are You Customer-Centric: Customer Journey Map
#469 Do You Have A Plan In Place For Emergencies?
#470 Silence From Customers Is Dangerous
#471 How To Raise Your Prices in 35-Seconds
#472 Why You Should be ‘LinkedIn’
#473 The Power Of LinkedIn’s Email
#474 What Value Do You Bring To The Table That ‘Sticks’?
#475 Talk To Your Kids About Pizza: What’s Your Headline?
#476 Long-Term Success: It Starts With Culture
#477 Celebrating Restaurant Independence
#478 If Starbucks Can Raise Their Prices, You Can Too
#479 Follow These Two Successful Strategies
#480 Lessons From The Grateful Dead
#481 Your Burgers Are Screaming For A Story
#482 Soaking Your Customers: The Power Of Umbrellas
#483 The Two Minute Drill & Why It’s Imperative You Have One
#484 If It Doesn’t Wow, It’s Boring
#485 How A Story & Presentation Makes Food Better
#486 How To Be The ‘Only” In Your Category
#487 It’s Just The Right Thing To Do, That You Probably Aren’t Doing
#488 Your Exclusive Secret Marketing Weapon
#489 Forty-Five Topics To Post On Facebook
#490 What Are Your Employees Worth?
#491 The Simple Power Of Birthday Greetings
#492 The Power Of Shooting Restaurant Videos
#493 Trademarks & Copyrights: Your Worst Legal Nightmare
#494 Holiday Alert Marketing Checklist
#495 The Powerful Strategy Behind Smiles
#496 How To Hire Special People To Work For You
#497 Waiting For Sales? Powerful Things You Can Do Right Now
#498 The Best Holiday Promotion You Can Ever Do
#499 The Restaurant Holiday Care Package
#500 Successful Corporate Templates To Follow
#501 Bum Marketing: How To Prevent A Bummer Customer Experience
#502 How Santa’s Marketing Is Better Than Yours
#503 Ending The Year With A Smile: Bubba Tablets

The Wow Street Marketing Report is the most concise restaurant marketing report available – a concise short read with valuable sales-building information.

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Restaurant Marketing Promotions For November

Restaurant Marketing Promotions:

Here are some great promotional ideas for November, thanks to RestaurantNewsletter for this.

For food related promotions include: Banana Pudding Lovers Month, Georgia Pecan Month, Peanut Butter Lovers Month and Vegan Month.

America celebrates Veterans Day on Wednesday, November 11th this year, and many restaurants will be offering discounts and free food to both veterans and active duty military in appreciation for their service.

Beverage marketing promotions in November include Cappuccino Day, Carbonated Beverages with Caffeine Day, Espresso Day and Harvey Wallbanger day.

November has special days for Cashews, Cranberry Relish, Deviled Eggs, French Fried Clams, French Toast, Homemade Bread, Nachos, Sandwiches, Sardines, Scrapple, Spicy Guacamole and Stuffing.

Banana Pudding Lovers Month
National Georgia Pecan Month
National Vegan Month
Peanut Butter Lovers Month
National Adoption Month

1 – National French Fried Clam Day
1 – Vinegar Day
1 – World Vegan Day
2 – National Deviled Egg Day
3 – National Sandwich Day
4 – National Eating Healthy Day
5 – Men Make Dinner Day
6 – National Nachos Day
6 – Saxophone Day
8 – National Harvey Wallbanger Day
8 – National Cappuccino Day
9 – National Scrapple Day
10 – National Vanilla Cupcake Day
11 – Veterans Day
11 – National Sundae Day
12 – National Pizza with the Works (Except Anchovies) Day
14 – National Spicy Guacamole Day
14 – National Pickle Day
15 – Raisin Bran Cereal Day
16 – National Fast Food Day
17 – National Baklava Day
17 – Homemade Bread Day
20 – National Peanut Butter Fudge Day
22 – National Cashew Day
23 – National Eat A Cranberry Day
24 – National Espresso Day
24 – National Sardines Day
25 – National Parfait Day
26 – Thanksgiving Day
26 – National Cake Day
27 – National Bavarian Cream Pie Day
27 – Black Friday
28 – National French Toast Day
28 – Small Business Saturday
29 – National Lemon Cream Pie Day
30 – National Mousse Day

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Wow Street Restaurant Marketing Report: Why It’s Not Free

The Skinny On All Of Those Free Restaurant Marketing Newsletters:

Restaurant Marketing & Restaurant Marketing Newsletters: I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my Wow Street Marketing Report, while others are available for free. The answer is simply “value.” Actually, I don’t charge enough for the Report. Shame on me!

As a business person, I’m sure you despise giving away free product all of the time. It truly hurts the bottom line.

The fact is, there’s absolutely no sustainable value in “free.”

And that’s why amidst all of the free restaurant marketing newsletters that frequent your inbox, ten years and 492 plus issues ago, I made a decision to produce a short concise weekly marketing report, focused on 35-seconds of intelligent restaurant marketing and executive management insights.

My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my Wow Street Marketing Report subscription-based – as an impetus to provide valuable content not found in the various freebies that are out
there.

While I know it’s easy to get spoiled with all of the free newsletters, there’s always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one’s email list, or just plain inferior content.

The Wow Street Marketing Report is written by me – restaurant marketing professional, who consults with restaurants, does workshops for restaurants – all on a regular basis – who like you, places a value on their product.

My client, Barry’s Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it’s absolutely fabulous!) – has a sign posted when people flinch about his prices: “Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse.”

The next time you get a free hospitality marketing newsletter, there’s a chance – much like the oats – it’s been through the horse. :)  Click here if you want to subscribe to the Wow Street Marketing Report.

 

 

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Restaurant Marketing: Top Newsletters You May Have Missed In Jan. & Feb.

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed. The WOW newsletter is "intelligent restaurant marketing for intelligent restaurant owners and executives.

WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. Understanding The Profit Value Of The Dining Experience

2. Why You Should Stop Hunting For Customers

3. The Best SEO Tools For Your Restaurant's Web Site

4. The Importance of Your Female Customers

5. Building A Monopoly Of Trust In Your Market Place

6. The Huge Illusion Of Customer Satisfaction, Loyalty & Spending

7. The Importance Of Starting An Annual Tradition

WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

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Restaurant Marketing: There’s No Ultimate Value With “Free”

Why My Restaurant Marketing Newsletter Isn't Free.

I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my WOW restaurant marketing newsletter, while others are available for free. The answer is simply "value."

As a business person, I'm sure you despise giving away free product all of the time. It truly hurts the bottom line.

The fact is, there's absolutely no sustainable value in "free."

And that's why amidst all of the free marketing newsletters that frequent your inbox, five years and 350 plus issues ago, I made a decision to produce a short concise weekly newsletter focused on 35-seconds of intelligent restaurant marketing and executive management insights.

My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my WOW newsletter subscription-based – as an impetus to provide valuable content not found in the various freebies that are out there.

While I know it's easy to get spoiled with all of the free newsletters, there's always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one's email list, or just plain inferior content.

My client, Barry's Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it's absolutely fabulous!) – has a sign posted when people flinch about his prices: "Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse."

The next time you get a free restaurant marketing newsletter, there's a chance – much like the oats – it's been through the horse. :)

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Restaurant Marketing: Top 14 Newsletters Of 2014

Restaurant Marketing: It was an incredible year for WOW- The Intelligent Restaurant Marketing Newsletter for Intelligent Restaurant Owners & Executives. We stretched the mind and urged subscribers to be hospitality leaders and turn your restaurants into great and memorable dining experiences.

Here are the top 14 most heavily read and favorite newsletters for 2014: You can get them buy subscribing to WOW at www.RestaurantMarketing.com/newsletter.html

1. Understanding The True Team Concept & Making It Work For You

2. Getting A Return On Your Social Media Efforts

3. How To Make Your Website Listing An Enticing Invitation

4. How To Get People To Remember Your Restaurant Amongs Others

5. Wynn Hotels Biggest Competitive Advantage & You Can Use It Too (video)

6. How To Handle The Epidemic Of Rising Costs

7. Your Key To More Profits

8. The Million Dollar Server Line

9. How To Animate Your Newsletter So It Stands Out From Other Restaurants

10. The Angus Barn: Church Of The Customer Experience Pt #1

11. The Angus Barn: Church Of The Customer Experience Pt #2

12. Putting On The Ritz: Gold Standard Guidelines For A Customer Experience

13. Why You Need A 2015 Rally Statement?

14. The Best Holiday Gift Your Restaurant Can Ever Give

And of course there were 38 other great issues.  WOW is a 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

 

 

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Restaurant Marketing: FourTop Newsletters You May Have Missed In November

Restaurant Marketing: Here are the top restaurant marketing newsletter issues you may have missed in November.

Each were featured in WOW – The Intelligent Marketing Newsletter … For Intelligent Restaurant Owners.

  1. This Restaurant Is The Church Of The Customer Experience– Pt #2
  2. This Restaurant Is The Church Of The Customer Experience- Pt #3
  3. Another Church: Putting On The Ritz
  4. Your Picture Of Success

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Restaurant Marketing: The Secret Way To Spice Up Your Newsletter

Restaurant Marketing Newsletters: Most restaurant newsletters are boring. A yawner to read with the same old stuff. Non inspiring. So, how do you think your readers feel about them? Bored. And you wonder why your response rates are so low.

You end up blaming it on "email" and then you say Facebook works better. Not true. When done properly, email response rates are 40 times higher than Facebook and Twitter combined. That's 40 times! You can't beat that.

I know it's a challenge to keep your newsletters interesting enough to make your readers read them and respond to them, but doing the same thing week-in and week-out isn't going to move the sales needle.

This Thursday, my WOW newsletter subscribers are going to find out a unique way to do something to their newsletters that no other restaurant does – something that attracts the attention of their readers and gets them to respond. Something entirely unique. Sorry for the tease, but I've got to reserve this for my vip subscribers … but you can get in on it also.

If you own a restaurant, a hotel or a retail store, subscribe to WOW by clicking on www.RestaurantMarketing.com/newsletter.html .

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Restaurant Marketing Newsletters: Wow Issues From June

Restaurant Marketing: Here are the titles of June's WOW restaurant marketing newsletter issues.  WOW is the top hospitality newsletter in the country that focuses on executive sales and marketing insights. WOW is subscription based … because I believe there's no value in "free."

#369 The Best Father's Day
Promotion & Email Campaign

IHere's the
best email message I've ever received for Father's Day. Why? When many
restaurants just did similar stuff, Jake's Grill decided to "zag" and
send out something different. (6/6/13)

#370 Classic Red, White &
Blue Promotions

Put some
creativity into your restaurant this summer with patriotism. Here's an easy
red, white and blue promotion you can use that connects with your customers. (6/13/13)

#371 Classic Red, White &
Blue Promotions

Put some
creativity into your restaurant this summer with patriotism. Here's an easy
red, white and blue promotion you can use that connects with your customers. (6/20/13)

#372 Running Your Restaurant
the "Disney Way"


What if you could run your restaurant in the manner that Disney has become
famous for and based on the values of Dream, Believe, Dare and Do? What does
all this have to do with you? (6/27/13)

 

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How Over 200 Restaurants Get Wowed Each & Every Week

WOW continues to be one of the top highly read subscription-based restaurant marketing newsletters designed for restaurants only. For those unfamiliar with WOW and just prior to publishing the 325th issue, here's a sampling of what's been covered:

Is There A Link Between Facebook Likes & Customer Loyalty To Your Restaurant?
I'm asked that question all the time and especially if you're touting the number of likes on your Facebook page, you'd probably like to know the answer. Do you expect any kind of customer loyalty and increase in dining frequency just because someone has liked you? (2/16/12)

How To Create Brand Ambassadors With Roses
I'm a huge advocate of providing a Wow experience and focusing on the development of brand ambassadors – an army of people talking to others about the great time they had at your restaurant or even the perfect catering, take-out & delivery experience. Here's a great idea! (2/23/12)

It Isn't Sexy, But Customers Still Love It
Caught up in the thrill of Facebook? Excited about Pinterest, the fastest growing social media platform "du jour" that women are flocking to? And now you're thinking you may need a Pinterest page? Here are 5 things that aren't sexy that your customers still love. (3/1/12)

It's Time To Raise Your Prices – Even Though Everyone Will Tell You Not To! Special issue. (4/5/12)

What No One Wants To Talk About
In 35 seconds, I want to talk about something most don't talk about – your washrooms, restrooms, bathrooms, the "loo" or whatever you want to call it. I've been in the worst … and I've been in the best. (4/12/12)

Twenty-One Numbers You Should Know:
In the age of information overload, here are 21 numbers you should know that can easily give you an introspective look at your first quarter and what's ahead of you. There are probably umpteen more, but then … it's info overload. Use these numbers to take an critical snapshot of your business and where it's headed. (4/19/12)

The Gold Standard Of Doing Business
Do you have a gold standard benchmark for you, your restaurant and your team? To what standard do you live up to? If you don't have one, then pick your own gold benchmark. Choose not only from a company, but from a personal experience that really shook you to the core. And live up to it.  If you don't have a company to emulate or an experience to relate to as a gold standard, then start here. It may be all you'll ever need! Click on their wallet-size panel card below to take you to their Gold Standard web page.

How To Recognize Staff Personality Types
No matter which restaurant category you are in, the manner in which your staff or servers interact with your customers can make or break your business. Obviously, the challenge is to have as many great people as possible interfacing with them. What if there was a classification system where you could "fit" the personalities of your staff into any one of four categories?

The Captain Of Your Ship
What kind of summer do you want to have? What does the picture or vision of a record-breaking summer look like to you? What do you have to do to have a record-breaking summer and make that picture complete? Everyone has the tools needed to complete that picture. It just takes "doing it." While many still search for that elusive silver bullet, the fact is that the secret to running a successful restaurant business …

The Million Dollar Server Line
Those in your restaurant who are taking orders from your guests, no matter what your concept is, and based on their talents of persuasion, have the ability to financially make or break your restaurant. Sometimes that can be scary. It's one of those uncontrollables that needs to be looked at from time to time. If you're having a difficult time, or leaving it to chance on whether enough high-profit items are getting sold, then here's the Million Dollar Server Line.

Google Places Gone: What You Need To Know
Google Places is no longer. This issue features everything you need to know and do for the "new" Google Places and how to access it. By the way, since Google owns Zagat, it will be incorporating the Zagat rating system for restaurants.

Chicken Wings: Taking The Flight To Higher Profits
Don't under-estimate the buying power of Chicken Wings and don't under-state them on your menu. Wings are one of the most popular items ever, at times even surpassing sales of pizza and burgers. This issue features great ways to increase your profitability featuring wings.

What Are Your Employees Worth?
What are your employees worth to you? Are they justifying their wages and enabling you to get a return? Or, are they scaring your customers away? We all realize the importance of hiring great people who will be an asset to your restaurant.

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