restaurant marketing newsletter Archives – Joel Cohen's Restaurant Marketing Report

Wow Street Restaurant Marketing Report: Why It’s Not Free

Posted on October 17, 2015 Written by joelcohen

The Skinny On All Of Those Free Restaurant Marketing Newsletters:

Restaurant Marketing & Restaurant Marketing Newsletters: I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my Wow Street Marketing Report, while others are available for free. The answer is simply “value.” Actually, I don’t charge enough for the Report. Shame on me!

As a business person, I’m sure you despise giving away free product all of the time. It truly hurts the bottom line.

The fact is, there’s absolutely no sustainable value in “free.”

And that’s why amidst all of the free restaurant marketing newsletters that frequent your inbox, ten years and 492 plus issues ago, I made a decision to produce a short concise weekly marketing report, focused on 35-seconds of intelligent restaurant marketing and executive management insights.

My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my Wow Street Marketing Report subscription-based – as an impetus to provide valuable content not found in the various freebies that are out
there.

While I know it’s easy to get spoiled with all of the free newsletters, there’s always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one’s email list, or just plain inferior content.

The Wow Street Marketing Report is written by me – restaurant marketing professional, who consults with restaurants, does workshops for restaurants – all on a regular basis – who like you, places a value on their product.

My client, Barry’s Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it’s absolutely fabulous!) – has a sign posted when people flinch about his prices: “Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse.”

The next time you get a free hospitality marketing newsletter, there’s a chance – much like the oats – it’s been through the horse. :) Click here if you want to subscribe to the Wow Street Marketing Report.

Filed Under: Restaurant Marketing Tagged: restaurant consulting, restaurant marketing, restaurant marketing newsletter, restaurant marketing newsletters, restaurant marketng, restaurant owners, retail marketing

Limited Time Offer: The #1 Restaurant Marketing Newsletter Now Available To All

Posted on April 20, 2014 Written by Joel Cohen

For over 5 years, my weekly restaurant marketing newsletter has been rated the top subscription based marketing newsletter for the restaurant/hospitality category. However, I've limited subscriptions to only restaurant owners and executives.

Now, for a limited time only, I'm opening up subscriptions to everyone outside the industry. It's your one time chance to get what over 200 restaurant owners and executives around the country have been getting exclusively for over 5 years.

The newsletter is called WOW: Intelligent Marketing For Intelligent Restaurant Owners and Executives. It's emailed out every Thursday and is a concise 35 second read. Restaurant owners swear by its value.

One 4-diamond award-winning steakhouse owner didn't even want me to do this because he doesn't want his competitors to subscribe.

DoubleDave's Pizzaworks says, "Joel's WOW newsletter has made a significant impact on my business for years. We always follow the suggestions … and always get results."

For years, I've kept my subscription discreet and narrow; keeping it exclusive to restaurant owners and executives. Now, I'm opening it up to all hoping they'll help their friends and customers in the industry. (Competitive consultants may be the exception to this offer.)

For more information and to see a recent issue, click on: www.RestaurantMarketing.com/newsletter.html

The subscription cost is much less than what you spend on a Starbucks coffee each week – and the ROI is huge.

All of the current subscribers are successful restaurant owners/executives … and there's a reason they are successful … their mindset is always to learn and keep their edge. WOW does that for them.

This is your one-time chance to get the #1 restaurant marketing newsletter called WOW.

Offer ends this Friday April 25^th …. More details at www.RestaurantMarketing.com/newsletter.html

Get it now. Get smarter. Get WOW.

Filed Under: Restaurant Marketing Tagged: restaurant marketing, restaurant marketing newsletter, restaurant newsletter

Restaurant Marketing Newsletter: WOW Two Months Of Content

Posted on June 1, 2013 Written by Joel Cohen

Restaurant Marketing: Here's what was covered during April and May in my restaurant marketing newsletter called WOW: 35 Seconds Of Marketing & Sales Building Insights.

#359 Is Your Marketing All
Out Of Wack? Here's What To Do
With three
months of the year having elapsed, I encourage you to examine all of your
restaurant's efficiencies. What's working and what isn't? What's making money,
what isn't? Where is the most time being spent and is it giving you the most
sales and return on investment? Granted, some efforts can't be measured in
dollars, but are measured in goodwill. (3/28/13)

#360 Another Best Time To
Send Out Your Email
While this
study covers all business categories, it would seem to me that for
restaurants – if in
a perfect email that includes creativity and segmentation – and is being sent to households, the best time
to send out your email and get the highest response rates is …

(4/4/13)

#361 Your Restaurant's Front
Door: Missing A Great Opportunity
I would bet
that if you asked your customers what was written on your front door, they
wouldn't have noticed any thing at all. In fact, you yourself may not even know
what's on it! So,
here are my questions: You've got the hours posted on the door; do you think
your customers have ever noticed them? Of course not. Don't believe me? Try
asking them! They already know you're open for lunch and dinner. (4/11/13)

#362 Which Of The Following
Emergencies Are You Prepared To Handle In Your Restaurant?
This issues
lists the categories of emergencies that can happen and thing you should be
addressing and educating your staff on. (4/18/13)

#363 What Value Do You Bring
To The Table?
To visit
your restaurant on a regular basis, people need to know the value that you
provide and what makes you different from other restaurants. With every
customer dining decision made, comes a micro nano-second subconscious
mind-exercise, so quick that it's never analyzed – or realized. (4/25/13)

#364 Jon Taffer Of Bar Rescue
RePrints What I Wrote
Simply, great words of advice
from Bar Rescue's Jon Taffer, quoting me on what I said about planning. (5/2/13)

#365 Are You Marketing To
Moms Everyday? You Should Be
Here are
twelve strong reasons why you should be marketing to moms every single day of
your business. (5/9/13)

#366 Capitalizing On Great
Four Walls Marketing
Adapt these
three great examples for your restaurant. They not only tell a story, they
confirm to your customers that they made the right decision to dine with you
… and with the visual stimuli, leaves a lasting impression in the customer's
mind. (5/16/13)

#367 The Importance Of Video
Content Marketing
Make your
restaurant a video star! Video content marketing may be one of those
marketing-speak buzz phrases, but I need to bring it to your attention for
these two reasons: People prefer watching video (20-40 second clips) and Google
loves to index video. (5/23/13)

#367 How To Officially Become
The Category Leader
I needed a
program to differentiate this 3-unit restaurant chain and put them in a
leadership category; a program that was going to be their
"tie-breaker." I didn't have a budget for radio, TV or print,
but I had a great campaign line that didn't involve discounting and I could promote
the line inside the restaurants with posters, table tents, buttons
and outside with email broadcasts. (5/30/13)

To subscribe, click on: Restaurant Marketing Newsletter

Filed Under: Restaurant Marketing Tagged: restaurant marketing newsletter