Restaurant Marketing: Here's what was covered during April and May in my restaurant marketing newsletter called WOW: 35 Seconds Of Marketing & Sales Building Insights.

#359 Is Your Marketing All
Out Of Wack? Here's What To Do
With three
months of the year having elapsed, I encourage you to examine all of your
restaurant's efficiencies. What's working and what isn't? What's making money,
what isn't? Where is the most time being spent and is it giving you the most
sales and return on investment? Granted, some efforts can't be measured in
dollars, but are measured in goodwill. (3/28/13)

#360 Another Best Time To
Send Out Your Email
While this
study covers all business categories, it would seem to me that for
restaurants – if in
a perfect email that includes creativity and segmentation – and is being sent to households, the best time
to send out your email and get the highest response rates is …

(4/4/13)

#361 Your Restaurant's Front
Door: Missing A Great Opportunity
I would bet
that if you asked your customers what was written on your front door, they
wouldn't have noticed any thing at all. In fact, you yourself may not even know
what's on it! So,
here are my questions: You've got the hours posted on the door; do you think
your customers have ever noticed them? Of course not. Don't believe me? Try
asking them! They already know you're open for lunch and dinner. (4/11/13)

#362 Which Of The Following
Emergencies Are You Prepared To Handle In Your Restaurant?
This issues
lists the categories of emergencies that can happen and thing you should be
addressing and educating your staff on. (4/18/13)

#363 What Value Do You Bring
To The Table?
To visit
your restaurant on a regular basis, people need to know the value that you
provide and what makes you different from other restaurants. With every
customer dining decision made, comes a micro nano-second subconscious
mind-exercise, so quick that it's never analyzed – or realized. (4/25/13)

#364 Jon Taffer Of Bar Rescue
RePrints What I Wrote
Simply, great words of advice
from Bar Rescue's Jon Taffer, quoting me on what I said about planning.  (5/2/13)

#365 Are You Marketing To
Moms Everyday? You Should Be
Here are
twelve strong reasons why you should be marketing to moms every single day of
your business. (5/9/13)

#366 Capitalizing On Great
Four Walls Marketing
Adapt these
three great examples for your restaurant. They not only tell a story, they
confirm to your customers that they made the right decision to dine with you
… and with the visual stimuli, leaves a lasting impression in the customer's
mind. (5/16/13)

#367 The Importance Of Video
Content Marketing
Make your
restaurant a video star! Video content marketing may be one of those
marketing-speak buzz phrases, but I need to bring it to your attention for
these two reasons: People prefer watching video (20-40 second clips) and Google
loves to index video. (5/23/13)

#367 How To Officially Become
The Category Leader
I needed a
program to differentiate this 3-unit restaurant chain and put them in a
leadership category; a program that was going to be their
"tie-breaker." I didn't have a budget for radio, TV or print,
but I had a great campaign line that didn't involve discounting and I could promote
the line inside the restaurants with posters, table tents, buttons
and outside with email broadcasts. (5/30/13)

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