Restaurant Crisis Management

Restaurant Crisis Management:
Which of the following emergencies are you prepared to handle in your restaurant?

  • Hurricane/Tornado/Flooding/Snowstorm (weather-related causing business disruption)
  • Food poisoning
  • Choking
  • Customer or employee heart attack on premises
  • Death of owner/partner
  • Death of employee
  • Shooting
  • Burglary
  • Explosion
  • Fire
  • Temporary closure of your restaurant due to investigation of crisis

Some things you need to address and explore further:

  • Do you have a succession plan?
  • Who is trained in CPR and first aid?
  • Who is trained to aid a choking victim? (Heimlich maneuver)
  • Do you have a defibrillator on premises?
  • Do you have an executive/employee contact list?
  • Is there an employee phone-in number for emergencies?
  • Is your computer data backed-up daily on a Cloud server?
  • Do you know where the nearest hospital is located?
  • Is there a primary meeting place designated in case of evacuation?
  • Who, in your absence, is empowered to make decisions during a crisis?
  • Are your insurance plans up to date to take care of every crisis?
  • Who is designated to talk to the press and communicate via social media platforms?

Million Dollar Question:

What would you do if – during a crowded dinner hour – a (fill in the incident) occurred? Who would take charge? Who would you contact? Would customers have to be ushered out through the main door or fire exits? Who is available to render first aid?

Next Steps:

Tough stuff to deal with; the best you can do is be as prepared as possible. Don’t know what to do next? Maybe the easiest step is to invite the chief of your local fire station to meet with you at your restaurant for a frank discussion on the “what ifs.”

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Restaurant Marketing: Is It Interesting Enough To Talk About?

If Not … Whether It’s Pizza, Burgers Or Steaks, They Just Ain’t Gonna Remember You!

Here’s the magic restaurant marketing question, “Is It Interesting Enough To Talk About?”

If it isn’t, then you’re not embedding your restaurant into the mind of your guest. And, you’re making it more difficult for them to think about you for future visits. Let me explain–

Because the advertising landscape has changed, one of the most effective ways now to increase your sales is through “word of mouth” — guests talking to others about their dining/take-out experience.

Once taken for granted, “word of mouth” (call it talking or gossiping) is now more powerful than ever, given that everyone’s talking online and offline.

But what you need to realized is that you can actually influence what your guests say about your restaurant. In order to do this, you have to start crafting various facts, sights and sounds — otherwise called “stories” — that give your guests something positive to talk about and share with others.

Answering this question enables you, as an owner, to have a number of stories and experiences about your restaurant in place — stories that give your staff something interesting to tell your guests. Stories that illicit a response, “WOW, I didn’t know that!” Or … “WOW, that’s interesting!”

With this “word of mouth” concept in place, marketing your restaurant becomes much easier. You now have a reason to connect with people and tell a story. It’s the story they’ll talk about and share with others. Just as I said four years ago and now more important than ever, “Quit advertising. Start connecting.”

Here are some thought-starters:

What are you famous for?
What do you serve that no one else has?
What can you supersize to have the biggest? (Monster Pizza, steak, burger)
What can you downsize to have the smallest? (World’s smallest sundae)
What can you tell a guest that makes them say, “Wow, I didn’t know that!”

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Restaurant Marketing With Facebook

Restaurant Marketing With Facebook: 45 Relevant Topics To Post:

Restaurant Marketing With Facebook: It can be a challenge figuring out what to post on your Facebook page. Here are 45 topics your customers may be interested in:

  1. Nutrition information on certain products.
  2. Feature a special product of the day/week, and what makes it special.
  3. Your restaurant’s philosophy on environment. How does your restaurant participate in recycling?
  4. Your restaurant’s participation in local charities.
  5. Feature an employee of the week or month and why is he/she featured.
  6. Employee facts: how many hired, average age, experience, education, interests, and hobbies.
  7. What makes a great server and encourage fan feedback on this.
  8. Explain what goes into making a great <steak> and get fan feedback on how they make their best <steak>.
  9. If you serve desserts, ask fans to submit their most decadent dessert recipes.
  10. Write how and why you got started in the restaurant business. What are you most passionate about? What drives you to success?
  11. Write how you personally participate in the community. What local events (PTA) you’re attending; what sports events you’re attending.
  12. Your culture and philosophy of running the restaurant.
  13. Feature a monthly recipe secret: How to make some of our most popular entrees.
  14. Ask your fans what they want to know how to make.
  15. Food preparation. Where you get it; how fresh; made from scratch. (Did you know we use the highest grade of cheese ever on our pizzas?) State it as a feature/benefit.
  16. Interesting food facts that fans can visualize. Take the annual weight of something you sell and do an Internet search, “what weighs 1200 pounds?” For example, one restaurant – “We sell more than two dump truck loads of fries a year. Imagine having two dump trucks pull up to your driveway loaded with our fresh cut fries.”
  17. Facebook Fridays: Enjoy a meet-up event with other Facebook fans every Friday.
  18. Facebook fans exclusive events: Wine Tasting.
  19. Publicize an upcoming community event.
  20. Feature a school of the week and why you’re featuring it.
  21. Post employment/hiring opportunities.
  22. Post what you’re famous for and how that came about.
  23. Post latest catering event. This lets fans know you are successful at this.
  24. Always take videos of interesting things where ever you are – outside of your restaurant, in the community.
  25. If there’s a history to your restaurant, tell the story – (the owners came from Italy with a special recipe from the Sicilian hill).
  26. Differentiation points about your restaurant. What do you feature or do that no other restaurant does or serves?
  27. Facts about the owner.
  28. Facebook zip code night. Get to know your neighbors.
  29. Facebook Fan of the week. To win you must post what you like about the restaurant.
  30. Post photos or videos of parties and special occasions.
  31. Post a video of you banquet room for special events and remind your fans you have facilities for meetings, birthdays, anniversaries, holidays, family reunions.
  32. Mention in-restaurant promotions. For example, we’re giving out 10 lottery tickets to our guests tomorrow night between 6pm and 8pm. Be there to be a millionaire.
  33. Birthday days. “If you’ve got a birthday this week, visit us and show your ID. You’ll get a <birthday offer>.
  34. Mention the brand names that you are using in your kitchen – Heinz Ketchup. This makes fans more familiar with how you’re cooking; makes them feel better that you’re using some of the same ingredients they use in their own kitchen.
  35. Post the Friday night high school football scores from schools in your trading area.
  36. Look-alike contests. Post your photos and have fans do the judging.
  37. Ask fans for suggestions.
  38. Ask fans to vote on their favorite products.
  39. Poll fans on restaurant service and ambience. Ask for suggestions.
  40. List products that are gluten free.
  41. Market research. How many live 5 minutes away? How many 30 minutes.
  42. Market research. What do you think we’re best known for?
  43. New product launches.
  44. Host a Facebook bounce-back event with a neighboring retailer.
  45. Feature your chef. Who’s making those classic burgers?

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Restaurant Marketing: Wow St. Marketing Report 2015 Issues

Restaurant Marketing: A lot was covered over the 2015 – critical marketing issues not discussed anywhere else – which is the reason Wow Street Marketing is not a freebie. For subscription information click here:

Here are the issues titles covered in 2015:

#451 The New Year Quick Start
#452 Premium Pricing: A Radically Rational Concept
#453 The World’s Best Promotion
#454 The Profit Value Of “The Experience
#455 Stop Hunting For Customers
#456 The Top SEO Tools
#457 Your Female Customers
#458 A Monopoly On Trust
#459 The Big Illusion
#460 An Annual Tradition
#461 No March Madness Here
#462 The Apple Watch Story: Why You Need A Story
#463 Facebook Marketing Challenges
#464 Google’s Smackdown: What You Now Need To Know
#465 Want An Inspirational Restaurant? Start With ‘Why’
#466 How To Keep Your Marketing Grounded & Focused
#467 What’s On Your Front Door? Missing A Great Opportunity?
#468 Are You Customer-Centric: Customer Journey Map
#469 Do You Have A Plan In Place For Emergencies?
#470 Silence From Customers Is Dangerous
#471 How To Raise Your Prices in 35-Seconds
#472 Why You Should be ‘LinkedIn’
#473 The Power Of LinkedIn’s Email
#474 What Value Do You Bring To The Table That ‘Sticks’?
#475 Talk To Your Kids About Pizza: What’s Your Headline?
#476 Long-Term Success: It Starts With Culture
#477 Celebrating Restaurant Independence
#478 If Starbucks Can Raise Their Prices, You Can Too
#479 Follow These Two Successful Strategies
#480 Lessons From The Grateful Dead
#481 Your Burgers Are Screaming For A Story
#482 Soaking Your Customers: The Power Of Umbrellas
#483 The Two Minute Drill & Why It’s Imperative You Have One
#484 If It Doesn’t Wow, It’s Boring
#485 How A Story & Presentation Makes Food Better
#486 How To Be The ‘Only” In Your Category
#487 It’s Just The Right Thing To Do, That You Probably Aren’t Doing
#488 Your Exclusive Secret Marketing Weapon
#489 Forty-Five Topics To Post On Facebook
#490 What Are Your Employees Worth?
#491 The Simple Power Of Birthday Greetings
#492 The Power Of Shooting Restaurant Videos
#493 Trademarks & Copyrights: Your Worst Legal Nightmare
#494 Holiday Alert Marketing Checklist
#495 The Powerful Strategy Behind Smiles
#496 How To Hire Special People To Work For You
#497 Waiting For Sales? Powerful Things You Can Do Right Now
#498 The Best Holiday Promotion You Can Ever Do
#499 The Restaurant Holiday Care Package
#500 Successful Corporate Templates To Follow
#501 Bum Marketing: How To Prevent A Bummer Customer Experience
#502 How Santa’s Marketing Is Better Than Yours
#503 Ending The Year With A Smile: Bubba Tablets

The Wow Street Marketing Report is the most concise restaurant marketing report available – a concise short read with valuable sales-building information.

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Why Santa’s Restaurant Marketing Is Better Than Your’s

Joel Cohen’s Wow Street Marketing Report features a great marketing template for any restaurant or retailer and it’s based on Santa Inc. Subscribe to this weekly restaurant marketing report by clicking here.

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Restaurant Marketing Report Reaches #500th Issue

The Wow Street Restaurant Marketing Report just published its 500th issue – 500 issues of giving great no-nonsense profit-building advice to its subscribers. For subscription information, click on: www.RestaurantMarketing.com/newsletter.html

One of the longest running restaurant marketing reports, the WSMR is not free. “There’s no value in free,” says RestaurantMarketing.com’s Joel Cohen.

Most freebies are always upselling you to buy more and more. If you bring value to your readers, they’ll appreciate paying for it.

The 500th issue featured the masthead, “It’s Okay To Be A Student Of Success” and features various corporate templates for success that can be adapted to the restaurant model.

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Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed in October and November:

The Wow Street Restaurant Marketing Report  is “intelligent restaurant marketing for intelligent restaurant owners and executives.

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. What Are Your Employees Worth? Are They Helping Or Hurting Your Business?restaurant marketing newsletter

2. What’s The Real Power Of Birthday Greetings?

3. Holiday Alert & Checklist: The Time To Do This Is Now

4. Million Dollar Marketing Lesson: The Strategy Behind Smiles

5. The Secret To Attracting & Hiring Special People To Work For You

6. Waiting For More Sales? The 6 Most Powerful Things You Can Do Now Without Waiting

7. The Best Holiday Promo You Can Do For Your Community
The Wow Street Restaurant Marketing Report is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. For intelligent restaurant marketing, subscribe and get 4 issues per month, click here.

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The Restaurant Marketing Care Package

Restaurant Marketing Care Package: It’s easy to get wrapped up with all the programs designed to hopefully increase your sales. Then you cross your fingers hoping they’ll bring you the return on your investment. Those tactics are usually the ones that cost you dearly in dollars and in valuable time.

Here’s the reality: An increase in long-term sales is directly related to how well you’ve connected to your customers.

Without a connection to you and your restaurant, customers will flirt from one restaurant to another.

Those customers who know you, those who you’ve made an effort to connect with in one way or another – through a smile, handshake, greeting, a presence in the community, or an act of random kindness – will reward you with their loyalty. These are the real programs that don’t cost a cent, yet give you the greatest dividends.

Last time I heard, it doesn’t cost a cent to smile and actually sit down and talk to a guest.

It doesn’t cost a cent to go out and greet your neighbors with a hand-shake, your business card and some good conversation.

It doesn’t cost a cent to speak in front of a group of 100 potential customers at a networking function.

It doesn’t cost a cent to call a company and invite their employees to a special after-hours event.

It doesn’t cost a cent to be interesting – have an interesting menu, an interesting product, an interesting promotion – just an interesting story to share with your customers.

The last time I heard, it doesn’t cost a cent to really thank your customers for dining with you; they did have a choice of many restaurants, yet chose yours.

Last time I heard, it doesn’t cost a cent to make any of these connections, – but it will cost you dearly if you do nothing.

During this holiday season, take the time to really connect with your customers – not the “is everything okay” superficial connection but the authentic and genuine one.

Here’s the little simple formula that I’ve been conveying in my workshops for the past 15 years – and it works:

  • People prefer to do business with people they like.
  • In order to get liked, you must make connections with people inside and outside your restaurant.
  • The more connections you make, the more people will like you, the more your sales will increase.

Your long-term success is based on how well you “work” the formula. Simply, people prefer to do business with people – not with companies. And they prefer to do business with people who care about them. Show you care, and you’ll win the game.

Add “caring” to your sales-building plan now.

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Restaurant Marketing Promotions For November

Restaurant Marketing Promotions:

Here are some great promotional ideas for November, thanks to RestaurantNewsletter for this.

For food related promotions include: Banana Pudding Lovers Month, Georgia Pecan Month, Peanut Butter Lovers Month and Vegan Month.

America celebrates Veterans Day on Wednesday, November 11th this year, and many restaurants will be offering discounts and free food to both veterans and active duty military in appreciation for their service.

Beverage marketing promotions in November include Cappuccino Day, Carbonated Beverages with Caffeine Day, Espresso Day and Harvey Wallbanger day.

November has special days for Cashews, Cranberry Relish, Deviled Eggs, French Fried Clams, French Toast, Homemade Bread, Nachos, Sandwiches, Sardines, Scrapple, Spicy Guacamole and Stuffing.

Banana Pudding Lovers Month
National Georgia Pecan Month
National Vegan Month
Peanut Butter Lovers Month
National Adoption Month

1 – National French Fried Clam Day
1 – Vinegar Day
1 – World Vegan Day
2 – National Deviled Egg Day
3 – National Sandwich Day
4 – National Eating Healthy Day
5 – Men Make Dinner Day
6 – National Nachos Day
6 – Saxophone Day
8 – National Harvey Wallbanger Day
8 – National Cappuccino Day
9 – National Scrapple Day
10 – National Vanilla Cupcake Day
11 – Veterans Day
11 – National Sundae Day
12 – National Pizza with the Works (Except Anchovies) Day
14 – National Spicy Guacamole Day
14 – National Pickle Day
15 – Raisin Bran Cereal Day
16 – National Fast Food Day
17 – National Baklava Day
17 – Homemade Bread Day
20 – National Peanut Butter Fudge Day
22 – National Cashew Day
23 – National Eat A Cranberry Day
24 – National Espresso Day
24 – National Sardines Day
25 – National Parfait Day
26 – Thanksgiving Day
26 – National Cake Day
27 – National Bavarian Cream Pie Day
27 – Black Friday
28 – National French Toast Day
28 – Small Business Saturday
29 – National Lemon Cream Pie Day
30 – National Mousse Day

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Wow Street Restaurant Marketing Report: Why It’s Not Free

The Skinny On All Of Those Free Restaurant Marketing Newsletters:

Restaurant Marketing & Restaurant Marketing Newsletters: I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my Wow Street Marketing Report, while others are available for free. The answer is simply “value.” Actually, I don’t charge enough for the Report. Shame on me!

As a business person, I’m sure you despise giving away free product all of the time. It truly hurts the bottom line.

The fact is, there’s absolutely no sustainable value in “free.”

And that’s why amidst all of the free restaurant marketing newsletters that frequent your inbox, ten years and 492 plus issues ago, I made a decision to produce a short concise weekly marketing report, focused on 35-seconds of intelligent restaurant marketing and executive management insights.

My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my Wow Street Marketing Report subscription-based – as an impetus to provide valuable content not found in the various freebies that are out
there.

While I know it’s easy to get spoiled with all of the free newsletters, there’s always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one’s email list, or just plain inferior content.

The Wow Street Marketing Report is written by me – restaurant marketing professional, who consults with restaurants, does workshops for restaurants – all on a regular basis – who like you, places a value on their product.

My client, Barry’s Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it’s absolutely fabulous!) – has a sign posted when people flinch about his prices: “Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse.”

The next time you get a free hospitality marketing newsletter, there’s a chance – much like the oats – it’s been through the horse. :)  Click here if you want to subscribe to the Wow Street Marketing Report.

 

 

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