Joel Cohen’s Wow Street Marketing Report features a great marketing template for any restaurant or retailer and it’s based on Santa Inc. Subscribe to this weekly restaurant marketing report by clicking here.
Restaurant Marketing Care Package: It’s easy to get wrapped up with all the programs designed to hopefully increase your sales. Then you cross your fingers hoping they’ll bring you the return on your investment. Those tactics are usually the ones that cost you dearly in dollars and in valuable time.
Here’s the reality: An increase in long-term sales is directly related to how well you’ve connected to your customers.
Without a connection to you and your restaurant, customers will flirt from one restaurant to another.
Those customers who know you, those who you’ve made an effort to connect with in one way or another – through a smile, handshake, greeting, a presence in the community, or an act of random kindness – will reward you with their loyalty. These are the real programs that don’t cost a cent, yet give you the greatest dividends.
Last time I heard, it doesn’t cost a cent to smile and actually sit down and talk to a guest.
It doesn’t cost a cent to go out and greet your neighbors with a hand-shake, your business card and some good conversation.
It doesn’t cost a cent to speak in front of a group of 100 potential customers at a networking function.
It doesn’t cost a cent to call a company and invite their employees to a special after-hours event.
It doesn’t cost a cent to be interesting – have an interesting menu, an interesting product, an interesting promotion – just an interesting story to share with your customers.
The last time I heard, it doesn’t cost a cent to really thank your customers for dining with you; they did have a choice of many restaurants, yet chose yours.
Last time I heard, it doesn’t cost a cent to make any of these connections, – but it will cost you dearly if you do nothing.
During this holiday season, take the time to really connect with your customers – not the “is everything okay” superficial connection but the authentic and genuine one.
Here’s the little simple formula that I’ve been conveying in my workshops for the past 15 years – and it works:
- People prefer to do business with people they like.
- In order to get liked, you must make connections with people inside and outside your restaurant.
- The more connections you make, the more people will like you, the more your sales will increase.
Your long-term success is based on how well you “work” the formula. Simply, people prefer to do business with people – not with companies. And they prefer to do business with people who care about them. Show you care, and you’ll win the game.
Add “caring” to your sales-building plan now.
Restaurant Marketing: Here are the top WOW newsletter issues you may have missed in May through mid-July.
The WOW newsletter is “intelligent restaurant marketing for intelligent restaurant owners and executives.
WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html
1. Customer Silence Is Deadly; What To Do About It.
2. How To Raise Your Prices In 35 Seconds
3. The Power Of LinkedIn’s Email & How To Harness It
4. A Fabulous Campaign: Talk To Your Kids About Pizza
5. Key To Your Restaurant’s Success: It Starts With Culture
6. Celebrating Restaurant Independence
7. If Starbucks Can Do It, You Can Too
WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.
Restaurant Marketing: Most restaurants are just restaurants. Very few are true dining experiences. Raleigh’s Angus Barn
is a true dining experience. From the valet, to the greeting, to the
barrel of apples, this is real hospitality.
There’s a genuine flow and
rhythm to the restaurant that works, that relaxes, that fulfills. From
the server to the food presentation, the dessert tray to the wine cellar
and the private dining rooms.
When one really needs to experience an experience, that aha moment about understanding what true hospitality is, then visit the Angus Barn.
Restaurant Sales & Marketing. This time of the year you get inundated with top ten lists. There's a reason that people are fascinated with these lists. They're easy to read, easy to remember and easy to talk about. Some lists are ridiculous, some are humorous and some are factual.
Lists can play an important role in your restaurants sales and marketing efforts by educating your customers in an easy format, about the value of your products.
Does your restaurant have a list of the top ten reasons that make you different or better than your competitor?
Having a top ten list gives you and your staff the ability to easily verbalize how your restaurant stands out from the others, especially if you're building name awareness within a highly competitive business sector.
In this week's WOW, I wrote about the most important word that can set you apart from your competition and position you as a restaurant forerunner in the minds' of your guests.
WOW is a subscription-based weekly restaurant hospitality newsletter — intelligent restaurant marketing for intelligent restaurant owners — that helps you shift the mindset from promotional gimmickery and discounts to a more strategic "thinking differently" approach that increases profits.