The Children Of Your Restaurant Employees

This could be the most important issue I’ve ever written because it relates to the health of those in your restaurant family – your employees. ScreenHunter_1

Here’s the scenario:

  • A sudden, life-altering circumstance hits one of your employees – like a medical diagnosis, a car accident or a house fire.
  • That employee is looking at unmanageable financial and emotional difficulties … especially when that employee has children to care for … and his/her job is the bread and butter of the household.
  • Without an income coming in, how will household bills get paid? How will the children be supported and taken care of?
  • What would you do if this happened to one of your kitchen staff, someone in your restaurant family? How would you help this family member?
  • Fortunately, there’s a program for the restaurant industry that can help you help the family of your employee during this difficult situation. The program is CORE – Children of Restaurant Employees.
  • For those employees who are caring for children, CORE can provide support.
  • CORE is a national 501(c)(3) organization that supports children of restaurant employees navigating life-altering circumstances.
  • Since 2004, CORE has provided support to almost 200 families across the country and the industry and raised over $2.1 million.
  • When a restaurant employee’s family struggles to stay afloat during a medical diagnosis or family death, accident, or loss of home from fire or natural disaster, CORE helps them stay on top of house payments, bills and medical or equipment costs.
  • CORE can also purchase clothing and toys, or send food and other necessities. When a parent or child passes away, CORE can pay for a funeral or a memorial, or help plan a family retreat to re-center and grieve.
  • CORE knows that the core of the restaurant service industry is your employees … and the families they work to support … and the core of the families is the children.
  • CORE is an invaluable resource during an unexpected medical crisis to one of your employees.
  •  Is there an employee on your team that needs help? Then here’s what you do right now: Refer that employee for support at www.COREgives.org
  • If everyone’s healthy, then become a COREporate Member or Ambassador … or host your own promotion or event to benefit CORE.
  • CORE allows you to give back to your employees. Just jump on board and do this! Let’s take care of your restaurant family. They’re all you’ve got.
  • For more information, visit COREgives.org or call 404-655- 4690.

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Restaurant Crisis Management

Restaurant Crisis Management:
Which of the following emergencies are you prepared to handle in your restaurant?

  • Hurricane/Tornado/Flooding/Snowstorm (weather-related causing business disruption)
  • Food poisoning
  • Choking
  • Customer or employee heart attack on premises
  • Death of owner/partner
  • Death of employee
  • Shooting
  • Burglary
  • Explosion
  • Fire
  • Temporary closure of your restaurant due to investigation of crisis

Some things you need to address and explore further:

  • Do you have a succession plan?
  • Who is trained in CPR and first aid?
  • Who is trained to aid a choking victim? (Heimlich maneuver)
  • Do you have a defibrillator on premises?
  • Do you have an executive/employee contact list?
  • Is there an employee phone-in number for emergencies?
  • Is your computer data backed-up daily on a Cloud server?
  • Do you know where the nearest hospital is located?
  • Is there a primary meeting place designated in case of evacuation?
  • Who, in your absence, is empowered to make decisions during a crisis?
  • Are your insurance plans up to date to take care of every crisis?
  • Who is designated to talk to the press and communicate via social media platforms?

Million Dollar Question:

What would you do if – during a crowded dinner hour – a (fill in the incident) occurred? Who would take charge? Who would you contact? Would customers have to be ushered out through the main door or fire exits? Who is available to render first aid?

Next Steps:

Tough stuff to deal with; the best you can do is be as prepared as possible. Don’t know what to do next? Maybe the easiest step is to invite the chief of your local fire station to meet with you at your restaurant for a frank discussion on the “what ifs.”

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Restaurant Marketing With Facebook

Restaurant Marketing With Facebook: 45 Relevant Topics To Post:

Restaurant Marketing With Facebook: It can be a challenge figuring out what to post on your Facebook page. Here are 45 topics your customers may be interested in:

  1. Nutrition information on certain products.
  2. Feature a special product of the day/week, and what makes it special.
  3. Your restaurant’s philosophy on environment. How does your restaurant participate in recycling?
  4. Your restaurant’s participation in local charities.
  5. Feature an employee of the week or month and why is he/she featured.
  6. Employee facts: how many hired, average age, experience, education, interests, and hobbies.
  7. What makes a great server and encourage fan feedback on this.
  8. Explain what goes into making a great <steak> and get fan feedback on how they make their best <steak>.
  9. If you serve desserts, ask fans to submit their most decadent dessert recipes.
  10. Write how and why you got started in the restaurant business. What are you most passionate about? What drives you to success?
  11. Write how you personally participate in the community. What local events (PTA) you’re attending; what sports events you’re attending.
  12. Your culture and philosophy of running the restaurant.
  13. Feature a monthly recipe secret: How to make some of our most popular entrees.
  14. Ask your fans what they want to know how to make.
  15. Food preparation. Where you get it; how fresh; made from scratch. (Did you know we use the highest grade of cheese ever on our pizzas?) State it as a feature/benefit.
  16. Interesting food facts that fans can visualize. Take the annual weight of something you sell and do an Internet search, “what weighs 1200 pounds?” For example, one restaurant – “We sell more than two dump truck loads of fries a year. Imagine having two dump trucks pull up to your driveway loaded with our fresh cut fries.”
  17. Facebook Fridays: Enjoy a meet-up event with other Facebook fans every Friday.
  18. Facebook fans exclusive events: Wine Tasting.
  19. Publicize an upcoming community event.
  20. Feature a school of the week and why you’re featuring it.
  21. Post employment/hiring opportunities.
  22. Post what you’re famous for and how that came about.
  23. Post latest catering event. This lets fans know you are successful at this.
  24. Always take videos of interesting things where ever you are – outside of your restaurant, in the community.
  25. If there’s a history to your restaurant, tell the story – (the owners came from Italy with a special recipe from the Sicilian hill).
  26. Differentiation points about your restaurant. What do you feature or do that no other restaurant does or serves?
  27. Facts about the owner.
  28. Facebook zip code night. Get to know your neighbors.
  29. Facebook Fan of the week. To win you must post what you like about the restaurant.
  30. Post photos or videos of parties and special occasions.
  31. Post a video of you banquet room for special events and remind your fans you have facilities for meetings, birthdays, anniversaries, holidays, family reunions.
  32. Mention in-restaurant promotions. For example, we’re giving out 10 lottery tickets to our guests tomorrow night between 6pm and 8pm. Be there to be a millionaire.
  33. Birthday days. “If you’ve got a birthday this week, visit us and show your ID. You’ll get a <birthday offer>.
  34. Mention the brand names that you are using in your kitchen – Heinz Ketchup. This makes fans more familiar with how you’re cooking; makes them feel better that you’re using some of the same ingredients they use in their own kitchen.
  35. Post the Friday night high school football scores from schools in your trading area.
  36. Look-alike contests. Post your photos and have fans do the judging.
  37. Ask fans for suggestions.
  38. Ask fans to vote on their favorite products.
  39. Poll fans on restaurant service and ambience. Ask for suggestions.
  40. List products that are gluten free.
  41. Market research. How many live 5 minutes away? How many 30 minutes.
  42. Market research. What do you think we’re best known for?
  43. New product launches.
  44. Host a Facebook bounce-back event with a neighboring retailer.
  45. Feature your chef. Who’s making those classic burgers?

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Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed in October and November:

The Wow Street Restaurant Marketing Report  is “intelligent restaurant marketing for intelligent restaurant owners and executives.

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. What Are Your Employees Worth? Are They Helping Or Hurting Your Business?restaurant marketing newsletter

2. What’s The Real Power Of Birthday Greetings?

3. Holiday Alert & Checklist: The Time To Do This Is Now

4. Million Dollar Marketing Lesson: The Strategy Behind Smiles

5. The Secret To Attracting & Hiring Special People To Work For You

6. Waiting For More Sales? The 6 Most Powerful Things You Can Do Now Without Waiting

7. The Best Holiday Promo You Can Do For Your Community
The Wow Street Restaurant Marketing Report is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. For intelligent restaurant marketing, subscribe and get 4 issues per month, click here.

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Restaurant Marketing Promotions For November

Restaurant Marketing Promotions:

Here are some great promotional ideas for November, thanks to RestaurantNewsletter for this.

For food related promotions include: Banana Pudding Lovers Month, Georgia Pecan Month, Peanut Butter Lovers Month and Vegan Month.

America celebrates Veterans Day on Wednesday, November 11th this year, and many restaurants will be offering discounts and free food to both veterans and active duty military in appreciation for their service.

Beverage marketing promotions in November include Cappuccino Day, Carbonated Beverages with Caffeine Day, Espresso Day and Harvey Wallbanger day.

November has special days for Cashews, Cranberry Relish, Deviled Eggs, French Fried Clams, French Toast, Homemade Bread, Nachos, Sandwiches, Sardines, Scrapple, Spicy Guacamole and Stuffing.

Banana Pudding Lovers Month
National Georgia Pecan Month
National Vegan Month
Peanut Butter Lovers Month
National Adoption Month

1 – National French Fried Clam Day
1 – Vinegar Day
1 – World Vegan Day
2 – National Deviled Egg Day
3 – National Sandwich Day
4 – National Eating Healthy Day
5 – Men Make Dinner Day
6 – National Nachos Day
6 – Saxophone Day
8 – National Harvey Wallbanger Day
8 – National Cappuccino Day
9 – National Scrapple Day
10 – National Vanilla Cupcake Day
11 – Veterans Day
11 – National Sundae Day
12 – National Pizza with the Works (Except Anchovies) Day
14 – National Spicy Guacamole Day
14 – National Pickle Day
15 – Raisin Bran Cereal Day
16 – National Fast Food Day
17 – National Baklava Day
17 – Homemade Bread Day
20 – National Peanut Butter Fudge Day
22 – National Cashew Day
23 – National Eat A Cranberry Day
24 – National Espresso Day
24 – National Sardines Day
25 – National Parfait Day
26 – Thanksgiving Day
26 – National Cake Day
27 – National Bavarian Cream Pie Day
27 – Black Friday
28 – National French Toast Day
28 – Small Business Saturday
29 – National Lemon Cream Pie Day
30 – National Mousse Day

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Wow Street Restaurant Marketing Report: Why It’s Not Free

The Skinny On All Of Those Free Restaurant Marketing Newsletters:

Restaurant Marketing & Restaurant Marketing Newsletters: I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my Wow Street Marketing Report, while others are available for free. The answer is simply “value.” Actually, I don’t charge enough for the Report. Shame on me!

As a business person, I’m sure you despise giving away free product all of the time. It truly hurts the bottom line.

The fact is, there’s absolutely no sustainable value in “free.”

And that’s why amidst all of the free restaurant marketing newsletters that frequent your inbox, ten years and 492 plus issues ago, I made a decision to produce a short concise weekly marketing report, focused on 35-seconds of intelligent restaurant marketing and executive management insights.

My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my Wow Street Marketing Report subscription-based – as an impetus to provide valuable content not found in the various freebies that are out
there.

While I know it’s easy to get spoiled with all of the free newsletters, there’s always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one’s email list, or just plain inferior content.

The Wow Street Marketing Report is written by me – restaurant marketing professional, who consults with restaurants, does workshops for restaurants – all on a regular basis – who like you, places a value on their product.

My client, Barry’s Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it’s absolutely fabulous!) – has a sign posted when people flinch about his prices: “Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse.”

The next time you get a free hospitality marketing newsletter, there’s a chance – much like the oats – it’s been through the horse. :)  Click here if you want to subscribe to the Wow Street Marketing Report.

 

 

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Restaurant Marketing: What Position Do You Want To Own?

I just posted on my home page an article about restaurant positioning – positioning a message that is memorable in the mind of your customer.  If there’s no position, then there’s nothing to remember and another restaurant takes your place.

Imagine that the customer’s mind is made up of zillions of memory slots. When a customer thinks of a restaurant, the “restaurant department” of the mind becomes active and there’s only 3-5 slots available. If your restaurant is not one of those slots, you’re not remembered.

Read more on RestaurantMarketing.com and see how your restaurant can be the “only game in town.”

 

 

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Want Your Restaurant To Rank Well In Google?

There’s some substantial proof that having a keyword rich URL can definitely enhance the odds of getting a better ranking on Google for your specifically targeted keyword phrases.

While all of you have secured domains/websites using your restaurant’s name, (example – www.texassteakhouse.com) you should also consider securing domain names that contain the specific keyword phrases that users type-in to search for a restaurant in your category and geographical area. How do you know what people would type-in to do a search for you? For the most accurate answer, just ask your guests!

As an example, when I’m searching for an Italian restaurant in my area, I would type-in, “Italian Restaurant North Raleigh.”

If you secured the domain, “ItalianRestaurantNorthRaleigh.com”, and copied mostly everything from your original site over to form an additional new web site, then there would be a good chance that new web site, “www.ItalianRestaurantNorthRaleigh.com” could be ranked well for that keyword phrase.

In addition, there’s also evidence that having your targeted keyword phrase placed within the general makeup of your URL, also enhances the odds of getting a better ranking.

So domains like “BestSteakhouseSouthBendLaSalleGrill.com” (note the formula — keyword phrase + location + restaurant name) may also work.

If popular generic domain names that target your keyword phrase are not available, like “BestItalianRestaurantNorthRaleigh.com”, then just add a word like, “Your,” “The,” “Award Winning” or “Our” to it. (“YourBestItalianRestaurantNorthRaleigh.com”) and check for that availability.

In any case, a domain name with your keyword phrase, customized with your geographical area and restaurant name is a sure bet to be available — (“YourBestPizzaRestaurantNorthRaleighFlyersPizza.com”).

With search being the new yellow pages, take advantage of every tactic available to help you get online visibility. And, the cost of purchasing a number of domains? Peanuts when compared to getting found online by new guests.

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Restaurant Marketing: Promotions For October

Restaurant Marketing Promotions

October is National Pizza Month and National Chili Month.

For beverage marketing, October
offers Liqueur Day, Frappe Day and Vodka Day.

Food related days include: Chicken
Cacciatore Day, Fried Scallops Day, Greasy Food Day, Gumbo Day,
Pasta Day, Seafood Bisque Day, Taco Day and Vegetarian Day.

Desserts include: Angel Food
Cake Day, Boston Cream Pie Day, Brandied Fruit Day, Candy Apple
Day, Caramel Custard Day, Chocolate Cupcake Day, Chocolate Day,
Dessert Day and Pumpkin Cheesecake Day.

Special days for the month include
Boss’s Day, Mother-In-Law Day and Navy Day.

Here is the promotional rundown
for October:

National Caramel Month
National Chili Month
National Cookie Month
National Pizza Month
National Bullying Prevention Month
National Fire Prevention Month
National Work And Family Month
Breast Cancer Awareness Month
Italian Heritage Month

1 – World Vegetarian Day
2 – National Fried Scallops Day
3 – National Caramel Custard Day
3 – Techies Day
4 – National Vodka Day
4 – National Taco Day
5 – World Teachers Day
6 – Mad Hatter Day
9 – World Egg Day
9 – Fire Prevention Day
10 – National Angel Food Cake Day
12 – Columbus Day
12 – Thanksgiving (Canada)
12 – National Gumbo Day
14 – National Dessert Day
14 – Take Your Parents To Lunch Day
15 – National Chicken Cacciatore Day
16 – National Liqueur Day
16 – Boss’s Day
17 – National Pasta Day
17 – Wear Something Gaudy Day
18 – National Chocolate Cupcake Day
19 – National Seafood Bisque Day
21 – National Pumpkin Cheesecake Day
22 – National Nut Day
23 – National Boston Cream Pie Day
24 – National Bologna Day
24 – Make A Difference Day
25 – World Pasta Day
25 – Mother-In-Law Day
27 – American Beer Day
27 – Navy Day
28 – National Chocolate Day
29 – National Oatmeal Day
29 – National Cat Day
29 – Internet Day
31 – Halloween
31 – National Candy Apple Day
31 – Magic Day

Source: RestaurantNews.com

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Restaurant Marketing: Top 7 Restaurant Marketing Newsletters You May Have Missed

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed in May through mid-July.

The WOW newsletter is “intelligent restaurant marketing for intelligent restaurant owners and executives.

WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. Customer Silence Is Deadly; What To Do About It.

2. How To Raise Your Prices In 35 Seconds

3. The Power Of LinkedIn’s Email & How To Harness It

4. A Fabulous Campaign: Talk To Your Kids About Pizza

5. Key To Your Restaurant’s Success: It Starts With Culture

6. Celebrating Restaurant Independence

7. If Starbucks Can Do It, You Can Too

WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

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