Restaurant Marketing: Is It Interesting Enough To Talk About?

If Not … Whether It’s Pizza, Burgers Or Steaks, They Just Ain’t Gonna Remember You!

Here’s the magic restaurant marketing question, “Is It Interesting Enough To Talk About?”

If it isn’t, then you’re not embedding your restaurant into the mind of your guest. And, you’re making it more difficult for them to think about you for future visits. Let me explain–

Because the advertising landscape has changed, one of the most effective ways now to increase your sales is through “word of mouth” — guests talking to others about their dining/take-out experience.

Once taken for granted, “word of mouth” (call it talking or gossiping) is now more powerful than ever, given that everyone’s talking online and offline.

But what you need to realized is that you can actually influence what your guests say about your restaurant. In order to do this, you have to start crafting various facts, sights and sounds — otherwise called “stories” — that give your guests something positive to talk about and share with others.

Answering this question enables you, as an owner, to have a number of stories and experiences about your restaurant in place — stories that give your staff something interesting to tell your guests. Stories that illicit a response, “WOW, I didn’t know that!” Or … “WOW, that’s interesting!”

With this “word of mouth” concept in place, marketing your restaurant becomes much easier. You now have a reason to connect with people and tell a story. It’s the story they’ll talk about and share with others. Just as I said four years ago and now more important than ever, “Quit advertising. Start connecting.”

Here are some thought-starters:

What are you famous for?
What do you serve that no one else has?
What can you supersize to have the biggest? (Monster Pizza, steak, burger)
What can you downsize to have the smallest? (World’s smallest sundae)
What can you tell a guest that makes them say, “Wow, I didn’t know that!”

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Why Santa’s Restaurant Marketing Is Better Than Your’s

Joel Cohen’s Wow Street Marketing Report features a great marketing template for any restaurant or retailer and it’s based on Santa Inc. Subscribe to this weekly restaurant marketing report by clicking here.

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Restaurant Marketing Report Reaches #500th Issue

The Wow Street Restaurant Marketing Report just published its 500th issue – 500 issues of giving great no-nonsense profit-building advice to its subscribers. For subscription information, click on: www.RestaurantMarketing.com/newsletter.html

One of the longest running restaurant marketing reports, the WSMR is not free. “There’s no value in free,” says RestaurantMarketing.com’s Joel Cohen.

Most freebies are always upselling you to buy more and more. If you bring value to your readers, they’ll appreciate paying for it.

The 500th issue featured the masthead, “It’s Okay To Be A Student Of Success” and features various corporate templates for success that can be adapted to the restaurant model.

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Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed in October and November:

The Wow Street Restaurant Marketing Report  is “intelligent restaurant marketing for intelligent restaurant owners and executives.

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. What Are Your Employees Worth? Are They Helping Or Hurting Your Business?restaurant marketing newsletter

2. What’s The Real Power Of Birthday Greetings?

3. Holiday Alert & Checklist: The Time To Do This Is Now

4. Million Dollar Marketing Lesson: The Strategy Behind Smiles

5. The Secret To Attracting & Hiring Special People To Work For You

6. Waiting For More Sales? The 6 Most Powerful Things You Can Do Now Without Waiting

7. The Best Holiday Promo You Can Do For Your Community
The Wow Street Restaurant Marketing Report is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. For intelligent restaurant marketing, subscribe and get 4 issues per month, click here.

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Restaurant Marketing: Promotions For October

Restaurant Marketing Promotions

October is National Pizza Month and National Chili Month.

For beverage marketing, October
offers Liqueur Day, Frappe Day and Vodka Day.

Food related days include: Chicken
Cacciatore Day, Fried Scallops Day, Greasy Food Day, Gumbo Day,
Pasta Day, Seafood Bisque Day, Taco Day and Vegetarian Day.

Desserts include: Angel Food
Cake Day, Boston Cream Pie Day, Brandied Fruit Day, Candy Apple
Day, Caramel Custard Day, Chocolate Cupcake Day, Chocolate Day,
Dessert Day and Pumpkin Cheesecake Day.

Special days for the month include
Boss’s Day, Mother-In-Law Day and Navy Day.

Here is the promotional rundown
for October:

National Caramel Month
National Chili Month
National Cookie Month
National Pizza Month
National Bullying Prevention Month
National Fire Prevention Month
National Work And Family Month
Breast Cancer Awareness Month
Italian Heritage Month

1 – World Vegetarian Day
2 – National Fried Scallops Day
3 – National Caramel Custard Day
3 – Techies Day
4 – National Vodka Day
4 – National Taco Day
5 – World Teachers Day
6 – Mad Hatter Day
9 – World Egg Day
9 – Fire Prevention Day
10 – National Angel Food Cake Day
12 – Columbus Day
12 – Thanksgiving (Canada)
12 – National Gumbo Day
14 – National Dessert Day
14 – Take Your Parents To Lunch Day
15 – National Chicken Cacciatore Day
16 – National Liqueur Day
16 – Boss’s Day
17 – National Pasta Day
17 – Wear Something Gaudy Day
18 – National Chocolate Cupcake Day
19 – National Seafood Bisque Day
21 – National Pumpkin Cheesecake Day
22 – National Nut Day
23 – National Boston Cream Pie Day
24 – National Bologna Day
24 – Make A Difference Day
25 – World Pasta Day
25 – Mother-In-Law Day
27 – American Beer Day
27 – Navy Day
28 – National Chocolate Day
29 – National Oatmeal Day
29 – National Cat Day
29 – Internet Day
31 – Halloween
31 – National Candy Apple Day
31 – Magic Day

Source: RestaurantNews.com

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Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed in August and September

The Wow Street Restaurant Marketing Report  is “intelligent restaurant marketing for intelligent restaurant owners and executives.

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. 45 Topics To Post On Facebook

2. Your Exclusive Secret Weapon For Success

3. Troops & Vets: The Right Thing To Do From Tijuana Flats

4. How To Be The Only Game In Town

5. New Study: Customers Say A Story Actually Improves Food Quality

6. If It Doesn’t WOW, It’s Boring. Is Your Restaurant Boring?

7. What The Parents Want: The Two Minute Drill

7. It’s Raining. Are You Soaking Your Customers?

8. Your Burgers Are Screaming A Story. How To Sell More Of Any Product

9. They’re Still Alive: Marketing Lessons From The Grateful Dead

10. Two Highly Successful Strategies To Follow For Success

11. The Angus Barn: The Church Of The Dining Experience (series of three)

The Wow Street Restaurant Marketing Report is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. For intelligent restaurant marketing, subscribe and get 4 issues per month, click here.

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Restaurant Marketing: Top 7 Restaurant Marketing Newsletters You May Have Missed

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed in May through mid-July.

The WOW newsletter is “intelligent restaurant marketing for intelligent restaurant owners and executives.

WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. Customer Silence Is Deadly; What To Do About It.

2. How To Raise Your Prices In 35 Seconds

3. The Power Of LinkedIn’s Email & How To Harness It

4. A Fabulous Campaign: Talk To Your Kids About Pizza

5. Key To Your Restaurant’s Success: It Starts With Culture

6. Celebrating Restaurant Independence

7. If Starbucks Can Do It, You Can Too

WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

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Restaurant Marketing: Top Newsletters You May Have Missed In March & April

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed. The WOW newsletter is "intelligent restaurant marketing for intelligent restaurant owners and executives.

WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. The Apple Watch Story & How It Affects Your Restaurant

2. Why You Should Start An Annual Tradition

3. Google's Smackdown

4. Be An Inspirational Restaurant. Start With "Why"

5. Keep Your Marketing Grounded & Focused

6. Think You're Customer-Centric? Try This!

WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

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How to Create a High Performance RestaurantTeam in 90 Days

Wow Team Building Master Class: Denver June 15-17
 
Over my many WOW issues, I've written about the importance of building a championship team – something I know you're acutely aware of.
 
The challenge is that developing the right team is a hit or miss venture. It's stressful, it's expensive. Turnover hurts everyone in your restaurant, including your customers.
 
Unfortunately, there was never a class or a course on "Best Practices For Developing a Championship Team" to teach us the right way on how to do this.
 
Until now, that is.
 
Imagine if you could:
 
1. Hire the right people right away – and keep them.
 
2. Increase staff productivity – leading to greater profits.
 
3. Have a team that runs like an orchestra – all in-sync, all providing great customer dining experiences – and all building your sales and profits – and even performing perfectly while you're away on that long-overdue vacation.
 
You don't have to imagine it.
Now you can have the perfect team you've always dreamed of having.
 
This is a special invitation to join Bill Marvin The Restaurant Doctor and I in Denver – June 15th-17th – for our Team-Building Master Class – "How to Create a High Performance Team in 90 Days" – two and a half days of intensive learning and interacting with other restaurant owners – building the team you've always dreamed of having.
 
Our Team-Building Master Class is the third piece in our SFA series for impatient restaurateurs. In our first two programs, we've already proven (to some initially skeptical operators) how easily they could increase both sales and profit by 20% or more within just 90 days. (Those classes are coming up again in October and February.)
 
I urge you: Don't miss this one.
 
For this intensive and focused Master Class, we're only accepting a limited number of attendees. Register now before this limited number of seats are claimed by others (maybe your competitors?).
Click www.RestaurantTeamBuilding.info  to get the whole story on this exciting new Master Class.
 
You'll leave Denver being able to create the high performance championship you've always dreamed of having.
 
Again, get all the details at www.RestaurantTeamBuilding.info
 


 
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Restaurant Marketing: Top Newsletters You May Have Missed In Jan. & Feb.

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed. The WOW newsletter is "intelligent restaurant marketing for intelligent restaurant owners and executives.

WOW has been quoted as a better read than Nations Restaurant News for marketing and building your business. Subscription information is at: www.RestaurantMarketing.com/newsletter.html

1. Understanding The Profit Value Of The Dining Experience

2. Why You Should Stop Hunting For Customers

3. The Best SEO Tools For Your Restaurant's Web Site

4. The Importance of Your Female Customers

5. Building A Monopoly Of Trust In Your Market Place

6. The Huge Illusion Of Customer Satisfaction, Loyalty & Spending

7. The Importance Of Starting An Annual Tradition

WOW is a concise, to the point, no BS, 35-second read; great insight into building your restaurant or retail business. To subscribe and get 4 issues per month, click here.

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