Restaurants Embracing Cause Marketing & Social Fundraising

Restaurant Cause Marketing: In an October 2014 National Restaurant Association news announcement titled “For restaurants, charity begins at home,” the Association cited research estimating the restaurant industry donated nearly $3 billion to … [Continue reading]

Book Review: Insider’s Guide to Intellectual Property for Restaurants

Last year, I published a guest post by Andrei Mincov about trademarking for restaurants. Today, I’m giving a shout-out to Andrei’s new book, From Faceless to Legendary: The Ultimate Insider’s Guide to Intellectual Property for Bars, Cafes and … [Continue reading]

Restaurant Marketing: Top Newsletters You May Have Missed In March & April

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed. The WOW newsletter is "intelligent restaurant marketing for intelligent restaurant owners and executives. WOW has been quoted as a better read than Nations … [Continue reading]

How to Create a High Performance RestaurantTeam in 90 Days

Wow Team Building Master Class: Denver June 15-17   Over my many WOW issues, I've written about the importance of building a championship team - something I know you're acutely aware of.   The challenge is that developing the … [Continue reading]

Restaurant Marketing: How LEDs Can Increase Your Sales.

Restaurant Marketing: The number one rule for increasing liquor sales is: Situate premium products where they are visible to patrons and easily accessible by employees, with plenty of inventory on hand to meet increased demand. Lighting is a critical … [Continue reading]

Restaurant Marketing: Effective Strategies for Acquiring New Guests in Your Community

Restaurants spend a lot of money every year trying to attract new guests. It is by far the largest portion of the marketing budget. Data collected from Tuee using over 30,000 data points, indicates that new guests only account for about … [Continue reading]

Restaurant Marketing: Top Newsletters You May Have Missed In Jan. & Feb.

Restaurant Marketing: Here are the top WOW newsletter issues you may have missed. The WOW newsletter is "intelligent restaurant marketing for intelligent restaurant owners and executives. WOW has been quoted as a better read than Nations … [Continue reading]

Restaurant Marketing: How to Increase Your Bottom Line by 20%

Your Bucket of Money Has Holes in It! Even as your sales volume increases, the odds are good that your restaurant still isn't as profitable as it could be. How long will you let the bleeding go on? When you seek to make more money, you probably … [Continue reading]

New Profit-Building Master Event For Restaurants

Bill Marvin, the Restaurant Doctor and I held our first Master Class last November in New Orleans.   It was focused on Sales-Building and the promise was that the attendees would be able to increase their sales by 20% in the first quarter of … [Continue reading]

Why You Should Work With Me: The Best New England Patriots Deflate Promo Ever

Restaurant Marketing: Here's why you should work with me to build your sales - either as a coach, one-on-one or in my executive Think Tank.  On Tuesday 1/20, I gave one of my restaurant clients - a small chain located in New England - an … [Continue reading]

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