The Children Of Your Restaurant Employees

This could be the most important issue I’ve ever written because it relates to the health of those in your restaurant family – your employees. ScreenHunter_1

Here’s the scenario:

  • A sudden, life-altering circumstance hits one of your employees – like a medical diagnosis, a car accident or a house fire.
  • That employee is looking at unmanageable financial and emotional difficulties … especially when that employee has children to care for … and his/her job is the bread and butter of the household.
  • Without an income coming in, how will household bills get paid? How will the children be supported and taken care of?
  • What would you do if this happened to one of your kitchen staff, someone in your restaurant family? How would you help this family member?
  • Fortunately, there’s a program for the restaurant industry that can help you help the family of your employee during this difficult situation. The program is CORE – Children of Restaurant Employees.
  • For those employees who are caring for children, CORE can provide support.
  • CORE is a national 501(c)(3) organization that supports children of restaurant employees navigating life-altering circumstances.
  • Since 2004, CORE has provided support to almost 200 families across the country and the industry and raised over $2.1 million.
  • When a restaurant employee’s family struggles to stay afloat during a medical diagnosis or family death, accident, or loss of home from fire or natural disaster, CORE helps them stay on top of house payments, bills and medical or equipment costs.
  • CORE can also purchase clothing and toys, or send food and other necessities. When a parent or child passes away, CORE can pay for a funeral or a memorial, or help plan a family retreat to re-center and grieve.
  • CORE knows that the core of the restaurant service industry is your employees … and the families they work to support … and the core of the families is the children.
  • CORE is an invaluable resource during an unexpected medical crisis to one of your employees.
  •  Is there an employee on your team that needs help? Then here’s what you do right now: Refer that employee for support at www.COREgives.org
  • If everyone’s healthy, then become a COREporate Member or Ambassador … or host your own promotion or event to benefit CORE.
  • CORE allows you to give back to your employees. Just jump on board and do this! Let’s take care of your restaurant family. They’re all you’ve got.
  • For more information, visit COREgives.org or call 404-655- 4690.

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Creating Restaurant Marketing Ambassadors

Marketing Restaurants: Just Give Them Something To Talk About

Word of mouth just doesn’t happen. It’s planned so you’re always creating restaurant marketing ambassadors. Marketing restaurants by word of mouth happens to be the easiest and best way to increase your profits and increase guest loyalty – yet it’s the least understood in the marketing process.

While there’s a false belief that discounting and gimmicky programs are going to increase long-term profits, it’s more important to understand that the real success of the restaurant business isn’t getting a guest to buy from you … it’s getting them to talk about you and to visit you again and again!

And they’ll visit you only if there’s something remark-able about you. That’s why you need to think of word of mouth as an integral part of your sales-building marketing program.

There’s a feeling that word of mouth is automatic and inherent within the restaurant. But, it’s not. Creating word of mouth takes an effort by making sure that every guest touch-point in your restaurant is remark-able.

Word of mouth is not a quick fix buzz event like the Super Bowl ads. Bet you can only remember 2 of the ads! Word of mouth is long term; it’s what you create in your restaurant every day that catches your guests’ attention and gives them something to chat about.

But it’s not just one thing. It’s many different things to many different people. Some people will remark about your parking lot, your landscaping, your exterior, your décor, your greeting, your plate presentation, your washrooms, and your attentive server who describes how your entrée was made. Some will even remark that they met you – because every guest wants to know the owner of the restaurant.

But your guests will only talk about it if it’s remark-able and brought to their attention through sights, sounds and even smells. And once they’re talking about you … they’re doing your marketing for you.

The best way to initiate word of mouth is simply to “Over-Deliver.”

Where to start? Take a tour of your restaurant from the outside in. Look at every guest touch-point and ask, “Is it interesting enough? Can I over-deliver? How do I take it up a notch? Is this remark-able?”

Only then will your guests have something to remark about and will become your most reliable, trusted and effective marketing ambassadors. If not, your restaurant becomes just a faded memory.

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Restaurant Newsletter: Top Restaurant Marketing Newsletter

Restaurant Newsletter: Here are the top Wow Street Marketing Report issues you may have missed over the past two months:

The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and executives.”

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

  • Why Every Restaurant Needs a Wow-Day
  • How To Get Relevant Information From Your Customers
  • The Best Holiday Promotion Ever
  • Five Unsexy Things To Do & Still Thrill Your Customers
  • How A Story & Food Presentation Can Increase Sales
  • What Were They Thinking? Panera’s Customer Bungles
  • The Easiest Formula For Instant Profitability
  • The Difference Between Service & Experience
  • Where Does The Customer Experience Start?
  • What Makes Your Restaurant Truly Special & Memorable?
  • Email Marketing Myths & How They Can Hurt You
  • A Restaurant Guide To Facebook Live

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Restaurant Marketing: The 2-Minute Drill & Preventing Final Wait Anxiety

A Lesson in Restaurant Marketing & Customer Experience: When customers are ready to leave and request the final check – that means they want to leave.

We’ve all experienced this ourselves – waiting and waiting for the final bill to be processed. And as each minute passes, it seems like five.

Suddenly, “wait anxiety” starts to set in, diminishing the overall dining experience.

The Two Minute Drill prevents that final “wait anxiety” and ensures a complete and perfect dining experience. The last impression does count!

The drill involves recognizing the customer’s signal and desire to leave and then having the right people in place whereby the processing of the credit card can be expedited.

Picking up the credit card, processing it and returning it to the table should take no longer than two to three minutes.

Customers will actually appreciate your quick response, putting them in a better mood to increase the gratuity. In other words, faster processing can mean a greater tip.

The Two Minute Drill takes on an even bigger importance when you’re serving a family that includes an infant or a child.

First, it’s important to recognize the overall scenario – a family getting out to eat could be a big break for them.

How will you keep it as stress-free as possible? Apply your kids-friendly treatment yet also recognize that kids will get moody and impatient after 30-40 minutes of dining.

When this happens, the family will want to leave faster than lightning.

At this point, your Two Minute Drill is crucial – and can determine whether that family returns to your restaurant or not. The longer kids get restless and cranky, the more the parents perceive that as a bad experience at your restaurant – and more so if the check processing is delayed.

The parents are trying to leave quickly, so you’ve got to help them out by having that bill ready immediately.

Trust me, I’ve been there and I’m sure you have also. The Two Minute Drill can be a life-saver for not only your customers but for your restaurant.

Next Steps: Determine how long normal bill processing takes, even during your rush hours. What do you have to do to be sure you can have the check settled within two to three minutes? Make an effort to recognize that customers with kids need prompt service – and will want to leave quickly. Be ready for that.

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Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed over the past six months

The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and executives.”

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

  • Ignoring Your Web Site? 24 Top Design Tips No One Tells You About
  • A Restaurant Guide To Using Facebook Live
  • Gourmet Wings: Winging It To More Profits
  • Watermelon Profits: Creativity In Food=More Profits & More Stories
  • The Craziest Summer Promotion Ever That Will Increase Sales
  • Imported From Passion: A Tribute To Independent Restaurants
  • Re-Thinking Your Loyalty Program: Going Beyond The Points
  • Marketing Without A Budget: Here’s Your Restaurant Care Package
  • Your Facebook Cover Image: Critical Real Estate
  • Tapping Into Your Employees’ Creativity
  • The Best Sign Ever & Every Restaurant Should Do This
  • Make Something Big Out of Something Small: The World’s Smallest Brownie
  • Employees First or Customers First?
  • What If You Ran Your Restaurant The Disney Way?
  • Why Are Restaurants Infatuated With “Averages?”
  • The Cost Of Behaving Badly
  • Generation Z, The Next Big Marketing Challenge
  • You May Not Be Able To Out-Spend Them … But You Certainly Can Out-Smart Them

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Restaurant Crisis Management

Restaurant Crisis Management:
Which of the following emergencies are you prepared to handle in your restaurant?

  • Hurricane/Tornado/Flooding/Snowstorm (weather-related causing business disruption)
  • Food poisoning
  • Choking
  • Customer or employee heart attack on premises
  • Death of owner/partner
  • Death of employee
  • Shooting
  • Burglary
  • Explosion
  • Fire
  • Temporary closure of your restaurant due to investigation of crisis

Some things you need to address and explore further:

  • Do you have a succession plan?
  • Who is trained in CPR and first aid?
  • Who is trained to aid a choking victim? (Heimlich maneuver)
  • Do you have a defibrillator on premises?
  • Do you have an executive/employee contact list?
  • Is there an employee phone-in number for emergencies?
  • Is your computer data backed-up daily on a Cloud server?
  • Do you know where the nearest hospital is located?
  • Is there a primary meeting place designated in case of evacuation?
  • Who, in your absence, is empowered to make decisions during a crisis?
  • Are your insurance plans up to date to take care of every crisis?
  • Who is designated to talk to the press and communicate via social media platforms?

Million Dollar Question:

What would you do if – during a crowded dinner hour – a (fill in the incident) occurred? Who would take charge? Who would you contact? Would customers have to be ushered out through the main door or fire exits? Who is available to render first aid?

Next Steps:

Tough stuff to deal with; the best you can do is be as prepared as possible. Don’t know what to do next? Maybe the easiest step is to invite the chief of your local fire station to meet with you at your restaurant for a frank discussion on the “what ifs.”

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Restaurant Marketing: Is It Interesting Enough To Talk About?

If Not … Whether It’s Pizza, Burgers Or Steaks, They Just Ain’t Gonna Remember You!

Here’s the magic restaurant marketing question, “Is It Interesting Enough To Talk About?”

If it isn’t, then you’re not embedding your restaurant into the mind of your guest. And, you’re making it more difficult for them to think about you for future visits. Let me explain–

Because the advertising landscape has changed, one of the most effective ways now to increase your sales is through “word of mouth” — guests talking to others about their dining/take-out experience.

Once taken for granted, “word of mouth” (call it talking or gossiping) is now more powerful than ever, given that everyone’s talking online and offline.

But what you need to realized is that you can actually influence what your guests say about your restaurant. In order to do this, you have to start crafting various facts, sights and sounds — otherwise called “stories” — that give your guests something positive to talk about and share with others.

Answering this question enables you, as an owner, to have a number of stories and experiences about your restaurant in place — stories that give your staff something interesting to tell your guests. Stories that illicit a response, “WOW, I didn’t know that!” Or … “WOW, that’s interesting!”

With this “word of mouth” concept in place, marketing your restaurant becomes much easier. You now have a reason to connect with people and tell a story. It’s the story they’ll talk about and share with others. Just as I said four years ago and now more important than ever, “Quit advertising. Start connecting.”

Here are some thought-starters:

What are you famous for?
What do you serve that no one else has?
What can you supersize to have the biggest? (Monster Pizza, steak, burger)
What can you downsize to have the smallest? (World’s smallest sundae)
What can you tell a guest that makes them say, “Wow, I didn’t know that!”

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Restaurant Marketing With Facebook

Restaurant Marketing With Facebook: 45 Relevant Topics To Post:

Restaurant Marketing With Facebook: It can be a challenge figuring out what to post on your Facebook page. Here are 45 topics your customers may be interested in:

  1. Nutrition information on certain products.
  2. Feature a special product of the day/week, and what makes it special.
  3. Your restaurant’s philosophy on environment. How does your restaurant participate in recycling?
  4. Your restaurant’s participation in local charities.
  5. Feature an employee of the week or month and why is he/she featured.
  6. Employee facts: how many hired, average age, experience, education, interests, and hobbies.
  7. What makes a great server and encourage fan feedback on this.
  8. Explain what goes into making a great <steak> and get fan feedback on how they make their best <steak>.
  9. If you serve desserts, ask fans to submit their most decadent dessert recipes.
  10. Write how and why you got started in the restaurant business. What are you most passionate about? What drives you to success?
  11. Write how you personally participate in the community. What local events (PTA) you’re attending; what sports events you’re attending.
  12. Your culture and philosophy of running the restaurant.
  13. Feature a monthly recipe secret: How to make some of our most popular entrees.
  14. Ask your fans what they want to know how to make.
  15. Food preparation. Where you get it; how fresh; made from scratch. (Did you know we use the highest grade of cheese ever on our pizzas?) State it as a feature/benefit.
  16. Interesting food facts that fans can visualize. Take the annual weight of something you sell and do an Internet search, “what weighs 1200 pounds?” For example, one restaurant – “We sell more than two dump truck loads of fries a year. Imagine having two dump trucks pull up to your driveway loaded with our fresh cut fries.”
  17. Facebook Fridays: Enjoy a meet-up event with other Facebook fans every Friday.
  18. Facebook fans exclusive events: Wine Tasting.
  19. Publicize an upcoming community event.
  20. Feature a school of the week and why you’re featuring it.
  21. Post employment/hiring opportunities.
  22. Post what you’re famous for and how that came about.
  23. Post latest catering event. This lets fans know you are successful at this.
  24. Always take videos of interesting things where ever you are – outside of your restaurant, in the community.
  25. If there’s a history to your restaurant, tell the story – (the owners came from Italy with a special recipe from the Sicilian hill).
  26. Differentiation points about your restaurant. What do you feature or do that no other restaurant does or serves?
  27. Facts about the owner.
  28. Facebook zip code night. Get to know your neighbors.
  29. Facebook Fan of the week. To win you must post what you like about the restaurant.
  30. Post photos or videos of parties and special occasions.
  31. Post a video of you banquet room for special events and remind your fans you have facilities for meetings, birthdays, anniversaries, holidays, family reunions.
  32. Mention in-restaurant promotions. For example, we’re giving out 10 lottery tickets to our guests tomorrow night between 6pm and 8pm. Be there to be a millionaire.
  33. Birthday days. “If you’ve got a birthday this week, visit us and show your ID. You’ll get a <birthday offer>.
  34. Mention the brand names that you are using in your kitchen – Heinz Ketchup. This makes fans more familiar with how you’re cooking; makes them feel better that you’re using some of the same ingredients they use in their own kitchen.
  35. Post the Friday night high school football scores from schools in your trading area.
  36. Look-alike contests. Post your photos and have fans do the judging.
  37. Ask fans for suggestions.
  38. Ask fans to vote on their favorite products.
  39. Poll fans on restaurant service and ambience. Ask for suggestions.
  40. List products that are gluten free.
  41. Market research. How many live 5 minutes away? How many 30 minutes.
  42. Market research. What do you think we’re best known for?
  43. New product launches.
  44. Host a Facebook bounce-back event with a neighboring retailer.
  45. Feature your chef. Who’s making those classic burgers?

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Restaurant Marketing: Wow St. Marketing Report 2015 Issues

Restaurant Marketing: A lot was covered over the 2015 – critical marketing issues not discussed anywhere else – which is the reason Wow Street Marketing is not a freebie. For subscription information click here:

Here are the issues titles covered in 2015:

#451 The New Year Quick Start
#452 Premium Pricing: A Radically Rational Concept
#453 The World’s Best Promotion
#454 The Profit Value Of “The Experience
#455 Stop Hunting For Customers
#456 The Top SEO Tools
#457 Your Female Customers
#458 A Monopoly On Trust
#459 The Big Illusion
#460 An Annual Tradition
#461 No March Madness Here
#462 The Apple Watch Story: Why You Need A Story
#463 Facebook Marketing Challenges
#464 Google’s Smackdown: What You Now Need To Know
#465 Want An Inspirational Restaurant? Start With ‘Why’
#466 How To Keep Your Marketing Grounded & Focused
#467 What’s On Your Front Door? Missing A Great Opportunity?
#468 Are You Customer-Centric: Customer Journey Map
#469 Do You Have A Plan In Place For Emergencies?
#470 Silence From Customers Is Dangerous
#471 How To Raise Your Prices in 35-Seconds
#472 Why You Should be ‘LinkedIn’
#473 The Power Of LinkedIn’s Email
#474 What Value Do You Bring To The Table That ‘Sticks’?
#475 Talk To Your Kids About Pizza: What’s Your Headline?
#476 Long-Term Success: It Starts With Culture
#477 Celebrating Restaurant Independence
#478 If Starbucks Can Raise Their Prices, You Can Too
#479 Follow These Two Successful Strategies
#480 Lessons From The Grateful Dead
#481 Your Burgers Are Screaming For A Story
#482 Soaking Your Customers: The Power Of Umbrellas
#483 The Two Minute Drill & Why It’s Imperative You Have One
#484 If It Doesn’t Wow, It’s Boring
#485 How A Story & Presentation Makes Food Better
#486 How To Be The ‘Only” In Your Category
#487 It’s Just The Right Thing To Do, That You Probably Aren’t Doing
#488 Your Exclusive Secret Marketing Weapon
#489 Forty-Five Topics To Post On Facebook
#490 What Are Your Employees Worth?
#491 The Simple Power Of Birthday Greetings
#492 The Power Of Shooting Restaurant Videos
#493 Trademarks & Copyrights: Your Worst Legal Nightmare
#494 Holiday Alert Marketing Checklist
#495 The Powerful Strategy Behind Smiles
#496 How To Hire Special People To Work For You
#497 Waiting For Sales? Powerful Things You Can Do Right Now
#498 The Best Holiday Promotion You Can Ever Do
#499 The Restaurant Holiday Care Package
#500 Successful Corporate Templates To Follow
#501 Bum Marketing: How To Prevent A Bummer Customer Experience
#502 How Santa’s Marketing Is Better Than Yours
#503 Ending The Year With A Smile: Bubba Tablets

The Wow Street Marketing Report is the most concise restaurant marketing report available – a concise short read with valuable sales-building information.

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Why Santa’s Restaurant Marketing Is Better Than Your’s

Joel Cohen’s Wow Street Marketing Report features a great marketing template for any restaurant or retailer and it’s based on Santa Inc. Subscribe to this weekly restaurant marketing report by clicking here.

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