How To Watch With Envy Your Competitors Becoming Famous This Holiday Season

With the holiday season less than a month away, as you know, there’s a huge media focus on festive cooking.

Your local media is planning ahead for “cooking features” to write about in their newspapers and feature in their locally-produced morning TV programs and news segments.

They’re always looking for new talent … preferring not to use the same face as in previous years. So, if you’ve got a great story to tell, your chances are good that you’ll be heard.

But before you say, “Who cares about pizza or sandwiches for the holidays” – well you’re wrong. What about pizza/sandwiches/salads for New Year’s … the day that features millions sitting at home watching the Bowl Games or the NHL’s Outdoor Classic?

You’re road to being featured in a newspaper story or a TV cooking segment depends on your story. For example:

    •  How to cook holiday turkeys or hams with a local/regional style
    •  Special holiday dinners
    •  Tips for catering holiday dinners
    •  Holiday drinks
    •  Nutrition topics
    •  Easy recipes
    •  10-Minute recipes
    •  Holiday recipes and party planning ideas
    •  Ethnic recipes
    •  Holiday pizza platters
    •  Holiday desserts
    •  Holiday appetizers
    •  New Year’s Day college football recipes

Every restaurant has a story; every product has a story. TV producers are looking for new, bright talent to talk about food and cooking … and that’s you.

Here’s what you do:

  1. Create your story; the more unique the better. What do you have that’s interesting?
  2. Run through a local TV guide and get the names of the locally produced shows.
  3. Call the TV station and get the name of the features editor and/or producer of a specific show. For your newspaper, ask for the features editor.
  4. Prepare what you’re going to say.
  5. Make a phone call and say something like, “Good morning, I’m the owner of Ruby’s Steakhouse, my name is Ruby Ruben. I want to let you know that as the holiday season is just around the corner and if you’re preparing segments on holiday foods and cooking ideas, I’ve got some unique ideas that would be interesting to your viewers.”

Want to become famous? Now’s the best time to do it – when media is most receptive.

But here’s the number one reason why you should do this now:
If you don’t do it, someone else will … and there’s a good chance that someone else will be one of your competitors.

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