The One Powerful Marketing Lesson You Need To Know

No, it’s not Facebook; no it’s not direct mail or frequency programs. It’s “memories.” We’re all in the memory business – making sure your customers have a great memorable experience in your restaurant.

Why is this so critical to your future success? Simply your customers, like yourself, are on “information overload.”

Over the past fifteen years, the amount of information we get is overwhelming. There’s only so much room in our memory banks.

Ask any customer to name the last five restaurants he/she’s been to in the last month and they’ll only be able to answer three to four at best. It’s a struggle to answer five.

What does that mean? If your restaurant is not in your customer’s memory bank, you’re off their radar. You’ve been replaced! Your restaurant will not be remembered.

So it’s critical to understand that you’re in the memory-making business. And if you’re not making memories – I’m not talking about the birthdays, anniversaries etc – I’m talking about the small things that matter – then you’re not going to be remembered. You NEED to get your customers to remember you.

When 80% of buying experiences are based on emotional intangibles – the level of how  your customers FEEL they are being treated, making memories as a strategy just can’t be ignored.

The late great poet, Angelou Mayo said it best, “People will forget what you said, people will forget what you did – but people will never forget how you made them feel.”

Next Steps #1: Making memories is your exclusive secret weapon to success. Put your focus into making one-on-one memories now, so your customers will always remember you and you’re implanted in their memory banks, ensuring repeat visits.

Next Steps #2: Give every single person in your company a copy of this issue to read, from the top down, from the back of the house to the front. Have it translated from English to your language of choosing. Have it enlarged and posted. Have your team report back how they made a memory. In this complex marketing and digital environment – this is all you need to know.

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