Restaurant Marketing Care Package: It’s easy to get wrapped up with all the programs designed to hopefully increase your sales. Then you cross your fingers hoping they’ll bring you the return on your investment. Those tactics are usually the ones that cost you dearly in dollars and in valuable time.
Here’s the reality: An increase in long-term sales is directly related to how well you’ve connected to your customers.
Without a connection to you and your restaurant, customers will flirt from one restaurant to another.
Those customers who know you, those who you’ve made an effort to connect with in one way or another – through a smile, handshake, greeting, a presence in the community, or an act of random kindness – will reward you with their loyalty. These are the real programs that don’t cost a cent, yet give you the greatest dividends.
Last time I heard, it doesn’t cost a cent to smile and actually sit down and talk to a guest.
It doesn’t cost a cent to go out and greet your neighbors with a hand-shake, your business card and some good conversation.
It doesn’t cost a cent to speak in front of a group of 100 potential customers at a networking function.
It doesn’t cost a cent to call a company and invite their employees to a special after-hours event.
It doesn’t cost a cent to be interesting – have an interesting menu, an interesting product, an interesting promotion – just an interesting story to share with your customers.
The last time I heard, it doesn’t cost a cent to really thank your customers for dining with you; they did have a choice of many restaurants, yet chose yours.
Last time I heard, it doesn’t cost a cent to make any of these connections, – but it will cost you dearly if you do nothing.
During this holiday season, take the time to really connect with your customers – not the “is everything okay” superficial connection but the authentic and genuine one.
Here’s the little simple formula that I’ve been conveying in my workshops for the past 15 years – and it works:
- People prefer to do business with people they like.
- In order to get liked, you must make connections with people inside and outside your restaurant.
- The more connections you make, the more people will like you, the more your sales will increase.
Your long-term success is based on how well you “work” the formula. Simply, people prefer to do business with people – not with companies. And they prefer to do business with people who care about them. Show you care, and you’ll win the game.
Add “caring” to your sales-building plan now.