I just posted on my home page an article about restaurant positioning – positioning a message that is memorable in the mind of your customer. If there’s no position, then there’s nothing to remember and another restaurant takes your place.
Imagine that the customer’s mind is made up of zillions of memory slots. When a customer thinks of a restaurant, the “restaurant department” of the mind becomes active and there’s only 3-5 slots available. If your restaurant is not one of those slots, you’re not remembered.
Read more on RestaurantMarketing.com and see how your restaurant can be the “only game in town.”