There’s some substantial proof that having a keyword rich URL can definitely enhance the odds of getting a better ranking on Google for your specifically targeted keyword phrases.
While all of you have secured domains/websites using your restaurant’s name, (example – www.texassteakhouse.com) you should also consider securing domain names that contain the specific keyword phrases that users type-in to search for a restaurant in your category and geographical area. How do you know what people would type-in to do a search for you? For the most accurate answer, just ask your guests!
As an example, when I’m searching for an Italian restaurant in my area, I would type-in, “Italian Restaurant North Raleigh.”
If you secured the domain, “ItalianRestaurantNorthRaleigh.com”, and copied mostly everything from your original site over to form an additional new web site, then there would be a good chance that new web site, “www.ItalianRestaurantNorthRaleigh.com” could be ranked well for that keyword phrase.
In addition, there’s also evidence that having your targeted keyword phrase placed within the general makeup of your URL, also enhances the odds of getting a better ranking.
So domains like “BestSteakhouseSouthBendLaSalleGrill.com” (note the formula — keyword phrase + location + restaurant name) may also work.
If popular generic domain names that target your keyword phrase are not available, like “BestItalianRestaurantNorthRaleigh.com”, then just add a word like, “Your,” “The,” “Award Winning” or “Our” to it. (“YourBestItalianRestaurantNorthRaleigh.com”) and check for that availability.
In any case, a domain name with your keyword phrase, customized with your geographical area and restaurant name is a sure bet to be available — (“YourBestPizzaRestaurantNorthRaleighFlyersPizza.com”).
With search being the new yellow pages, take advantage of every tactic available to help you get online visibility. And, the cost of purchasing a number of domains? Peanuts when compared to getting found online by new guests.