The Skinny On All Of Those Free Restaurant Marketing Newsletters:
Restaurant Marketing & Restaurant Marketing Newsletters: I get a lot of questions on why I charge $15.99 a month (4 weekly issues) for my Wow Street Marketing Report, while others are available for free. The answer is simply “value.” Actually, I don’t charge enough for the Report. Shame on me!
As a business person, I’m sure you despise giving away free product all of the time. It truly hurts the bottom line.
The fact is, there’s absolutely no sustainable value in “free.”
And that’s why amidst all of the free restaurant marketing newsletters that frequent your inbox, ten years and 492 plus issues ago, I made a decision to produce a short concise weekly marketing report, focused on 35-seconds of intelligent restaurant marketing and executive management insights.
My goal was … and still is … to help restaurant owners/executives take it up a notch and be great. I also decided to make my Wow Street Marketing Report subscription-based – as an impetus to provide valuable content not found in the various freebies that are out
While I know it’s easy to get spoiled with all of the free newsletters, there’s always a catch somewhere – an up-sell, a sponsor, a tease, or articles by ghost writers with absolutely no restaurant marketing experience, a way to increase one’s email list, or just plain inferior content.
The Wow Street Marketing Report is written by me – restaurant marketing professional, who consults with restaurants, does workshops for restaurants – all on a regular basis – who like you, places a value on their product.
My client, Barry’s Pizza, one of the most successful pizza/Italian restaurants in Houston – who gets $25 for a small pizza (it’s absolutely fabulous!) – has a sign posted when people flinch about his prices: “Quality is like oats… if you want nice fresh oats, you must pay a fair price … unless of course you can be satisfied with paying a cheaper price on the oats that have gone through the horse.”
The next time you get a free hospitality marketing newsletter, there’s a chance – much like the oats – it’s been through the horse. :) Click here if you want to subscribe to the Wow Street Marketing Report.