Restaurant Marketing: Just a Thought About Groupon

Restaurant Marketing: Instead of giving half of the money to Groupon, ($30 offer for $15, half of which goes to Groupon), why don't you just do the offer yourself to your database or a newspaper ad and keep the money? Although offering this to your current database won't help in new guest acquisition, it may be perfect for a special event, like a restaurant anniversary.

While there's a lot of controversy about Groupon, as I've noted in my subscription based newsletter "WOW," it seems that Groupon only works best to your advantage when you're targeting new guests outside of your trading area and you've got a concept where there's a huge opportunity for a good upsell.