Restaurant Marketing: Groupon Ain’t The Magic Answer

Restaurant Marketing: Contrary to what they may think and hear, the  Groupon concept is not for every restaurant. While the program is incredibly popular with customers – (what customer is going to turn down an offer to get a $50 steak for $20, or a $15 entrée for $8?) – you should be aware that it could potentially devastate your bottom line.

I delve deeply into this in my subscription based WOW newsletter that's specifically for restaurant owners who want to grow their business in an intelligent disciplined manner.