The Children Of Your Restaurant Employees

This could be the most important issue I’ve ever written because it relates to the health of those in your restaurant family – your employees. ScreenHunter_1

Here’s the scenario:

  • A sudden, life-altering circumstance hits one of your employees – like a medical diagnosis, a car accident or a house fire.
  • That employee is looking at unmanageable financial and emotional difficulties … especially when that employee has children to care for … and his/her job is the bread and butter of the household.
  • Without an income coming in, how will household bills get paid? How will the children be supported and taken care of?
  • What would you do if this happened to one of your kitchen staff, someone in your restaurant family? How would you help this family member?
  • Fortunately, there’s a program for the restaurant industry that can help you help the family of your employee during this difficult situation. The program is CORE – Children of Restaurant Employees.
  • For those employees who are caring for children, CORE can provide support.
  • CORE is a national 501(c)(3) organization that supports children of restaurant employees navigating life-altering circumstances.
  • Since 2004, CORE has provided support to almost 200 families across the country and the industry and raised over $2.1 million.
  • When a restaurant employee’s family struggles to stay afloat during a medical diagnosis or family death, accident, or loss of home from fire or natural disaster, CORE helps them stay on top of house payments, bills and medical or equipment costs.
  • CORE can also purchase clothing and toys, or send food and other necessities. When a parent or child passes away, CORE can pay for a funeral or a memorial, or help plan a family retreat to re-center and grieve.
  • CORE knows that the core of the restaurant service industry is your employees … and the families they work to support … and the core of the families is the children.
  • CORE is an invaluable resource during an unexpected medical crisis to one of your employees.
  •  Is there an employee on your team that needs help? Then here’s what you do right now: Refer that employee for support at www.COREgives.org
  • If everyone’s healthy, then become a COREporate Member or Ambassador … or host your own promotion or event to benefit CORE.
  • CORE allows you to give back to your employees. Just jump on board and do this! Let’s take care of your restaurant family. They’re all you’ve got.
  • For more information, visit COREgives.org or call 404-655- 4690.

###

Facebooktwitter

Creating Restaurant Marketing Ambassadors

Marketing Restaurants: Just Give Them Something To Talk About

Word of mouth just doesn’t happen. It’s planned so you’re always creating restaurant marketing ambassadors. Marketing restaurants by word of mouth happens to be the easiest and best way to increase your profits and increase guest loyalty – yet it’s the least understood in the marketing process.

While there’s a false belief that discounting and gimmicky programs are going to increase long-term profits, it’s more important to understand that the real success of the restaurant business isn’t getting a guest to buy from you … it’s getting them to talk about you and to visit you again and again!

And they’ll visit you only if there’s something remark-able about you. That’s why you need to think of word of mouth as an integral part of your sales-building marketing program.

There’s a feeling that word of mouth is automatic and inherent within the restaurant. But, it’s not. Creating word of mouth takes an effort by making sure that every guest touch-point in your restaurant is remark-able.

Word of mouth is not a quick fix buzz event like the Super Bowl ads. Bet you can only remember 2 of the ads! Word of mouth is long term; it’s what you create in your restaurant every day that catches your guests’ attention and gives them something to chat about.

But it’s not just one thing. It’s many different things to many different people. Some people will remark about your parking lot, your landscaping, your exterior, your décor, your greeting, your plate presentation, your washrooms, and your attentive server who describes how your entrée was made. Some will even remark that they met you – because every guest wants to know the owner of the restaurant.

But your guests will only talk about it if it’s remark-able and brought to their attention through sights, sounds and even smells. And once they’re talking about you … they’re doing your marketing for you.

The best way to initiate word of mouth is simply to “Over-Deliver.”

Where to start? Take a tour of your restaurant from the outside in. Look at every guest touch-point and ask, “Is it interesting enough? Can I over-deliver? How do I take it up a notch? Is this remark-able?”

Only then will your guests have something to remark about and will become your most reliable, trusted and effective marketing ambassadors. If not, your restaurant becomes just a faded memory.

Facebooktwitter

Restaurant Newsletter: Top Restaurant Marketing Newsletter

Restaurant Newsletter: Here are the top Wow Street Marketing Report issues you may have missed over the past two months: The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and … [Continue reading]

Restaurant Marketing: The 2-Minute Drill & Preventing Final Wait Anxiety

A Lesson in Restaurant Marketing & Customer Experience: When customers are ready to leave and request the final check – that means they want to leave. We've all experienced this ourselves - waiting and waiting for the final bill to be … [Continue reading]

Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed over the past six months The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and … [Continue reading]

Restaurant Crisis Management

Restaurant Crisis Management: Which of the following emergencies are you prepared to handle in your restaurant? Hurricane/Tornado/Flooding/Snowstorm (weather-related causing business disruption) Food poisoning Choking Customer or … [Continue reading]

Restaurant Marketing: Is It Interesting Enough To Talk About?

If Not ... Whether It's Pizza, Burgers Or Steaks, They Just Ain't Gonna Remember You! Here’s the magic restaurant marketing question, “Is It Interesting Enough To Talk About?” If it isn’t, then you're not embedding your restaurant into the mind … [Continue reading]

Restaurant Marketing With Facebook

Restaurant Marketing With Facebook: 45 Relevant Topics To Post: Restaurant Marketing With Facebook: It can be a challenge figuring out what to post on your Facebook page. Here are 45 topics your customers may be interested in: Nutrition … [Continue reading]

Restaurant Marketing: Wow St. Marketing Report 2015 Issues

Restaurant Marketing: A lot was covered over the 2015 - critical marketing issues not discussed anywhere else - which is the reason Wow Street Marketing is not a freebie. For subscription information click here: Here are the issues titles covered … [Continue reading]

Why Santa’s Restaurant Marketing Is Better Than Your’s

restaurant marketing report

Joel Cohen's Wow Street Marketing Report features a great marketing template for any restaurant or retailer and it's based on Santa Inc. Subscribe to this weekly restaurant marketing report by clicking here. … [Continue reading]

css.php