How To Watch With Envy Your Competitors Becoming Famous This Holiday Season

With the holiday season less than a month away, as you know, there’s a huge media focus on festive cooking.

Your local media is planning ahead for “cooking features” to write about in their newspapers and feature in their locally-produced morning TV programs and news segments.

They’re always looking for new talent … preferring not to use the same face as in previous years. So, if you’ve got a great story to tell, your chances are good that you’ll be heard.

But before you say, “Who cares about pizza or sandwiches for the holidays” – well you’re wrong. What about pizza/sandwiches/salads for New Year’s … the day that features millions sitting at home watching the Bowl Games or the NHL’s Outdoor Classic?

You’re road to being featured in a newspaper story or a TV cooking segment depends on your story. For example:

    •  How to cook holiday turkeys or hams with a local/regional style
    •  Special holiday dinners
    •  Tips for catering holiday dinners
    •  Holiday drinks
    •  Nutrition topics
    •  Easy recipes
    •  10-Minute recipes
    •  Holiday recipes and party planning ideas
    •  Ethnic recipes
    •  Holiday pizza platters
    •  Holiday desserts
    •  Holiday appetizers
    •  New Year’s Day college football recipes

Every restaurant has a story; every product has a story. TV producers are looking for new, bright talent to talk about food and cooking … and that’s you.

Here’s what you do:

  1. Create your story; the more unique the better. What do you have that’s interesting?
  2. Run through a local TV guide and get the names of the locally produced shows.
  3. Call the TV station and get the name of the features editor and/or producer of a specific show. For your newspaper, ask for the features editor.
  4. Prepare what you’re going to say.
  5. Make a phone call and say something like, “Good morning, I’m the owner of Ruby’s Steakhouse, my name is Ruby Ruben. I want to let you know that as the holiday season is just around the corner and if you’re preparing segments on holiday foods and cooking ideas, I’ve got some unique ideas that would be interesting to your viewers.”

Want to become famous? Now’s the best time to do it – when media is most receptive.

But here’s the number one reason why you should do this now:
If you don’t do it, someone else will … and there’s a good chance that someone else will be one of your competitors.

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The One Powerful Marketing Lesson You Need To Know

No, it’s not Facebook; no it’s not direct mail or frequency programs. It’s “memories.” We’re all in the memory business – making sure your customers have a great memorable experience in your restaurant.

Why is this so critical to your future success? Simply your customers, like yourself, are on “information overload.”

Over the past fifteen years, the amount of information we get is overwhelming. There’s only so much room in our memory banks.

Ask any customer to name the last five restaurants he/she’s been to in the last month and they’ll only be able to answer three to four at best. It’s a struggle to answer five.

What does that mean? If your restaurant is not in your customer’s memory bank, you’re off their radar. You’ve been replaced! Your restaurant will not be remembered.

So it’s critical to understand that you’re in the memory-making business. And if you’re not making memories – I’m not talking about the birthdays, anniversaries etc – I’m talking about the small things that matter – then you’re not going to be remembered. You NEED to get your customers to remember you.

When 80% of buying experiences are based on emotional intangibles – the level of how  your customers FEEL they are being treated, making memories as a strategy just can’t be ignored.

The late great poet, Angelou Mayo said it best, “People will forget what you said, people will forget what you did – but people will never forget how you made them feel.”

Next Steps #1: Making memories is your exclusive secret weapon to success. Put your focus into making one-on-one memories now, so your customers will always remember you and you’re implanted in their memory banks, ensuring repeat visits.

Next Steps #2: Give every single person in your company a copy of this issue to read, from the top down, from the back of the house to the front. Have it translated from English to your language of choosing. Have it enlarged and posted. Have your team report back how they made a memory. In this complex marketing and digital environment – this is all you need to know.

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