Restaurant Marketing Report: What You Missed

Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed over the past six months

The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and executives.”

Subscription information is at: www.RestaurantMarketing.com/newsletter.html

  • Ignoring Your Web Site? 24 Top Design Tips No One Tells You About
  • A Restaurant Guide To Using Facebook Live
  • Gourmet Wings: Winging It To More Profits
  • Watermelon Profits: Creativity In Food=More Profits & More Stories
  • The Craziest Summer Promotion Ever That Will Increase Sales
  • Imported From Passion: A Tribute To Independent Restaurants
  • Re-Thinking Your Loyalty Program: Going Beyond The Points
  • Marketing Without A Budget: Here’s Your Restaurant Care Package
  • Your Facebook Cover Image: Critical Real Estate
  • Tapping Into Your Employees’ Creativity
  • The Best Sign Ever & Every Restaurant Should Do This
  • Make Something Big Out of Something Small: The World’s Smallest Brownie
  • Employees First or Customers First?
  • What If You Ran Your Restaurant The Disney Way?
  • Why Are Restaurants Infatuated With “Averages?”
  • The Cost Of Behaving Badly
  • Generation Z, The Next Big Marketing Challenge
  • You May Not Be Able To Out-Spend Them … But You Certainly Can Out-Smart Them

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Restaurant Crisis Management

Restaurant Crisis Management:
Which of the following emergencies are you prepared to handle in your restaurant?

  • Hurricane/Tornado/Flooding/Snowstorm (weather-related causing business disruption)
  • Food poisoning
  • Choking
  • Customer or employee heart attack on premises
  • Death of owner/partner
  • Death of employee
  • Shooting
  • Burglary
  • Explosion
  • Fire
  • Temporary closure of your restaurant due to investigation of crisis

Some things you need to address and explore further:

  • Do you have a succession plan?
  • Who is trained in CPR and first aid?
  • Who is trained to aid a choking victim? (Heimlich maneuver)
  • Do you have a defibrillator on premises?
  • Do you have an executive/employee contact list?
  • Is there an employee phone-in number for emergencies?
  • Is your computer data backed-up daily on a Cloud server?
  • Do you know where the nearest hospital is located?
  • Is there a primary meeting place designated in case of evacuation?
  • Who, in your absence, is empowered to make decisions during a crisis?
  • Are your insurance plans up to date to take care of every crisis?
  • Who is designated to talk to the press and communicate via social media platforms?

Million Dollar Question:

What would you do if – during a crowded dinner hour – a (fill in the incident) occurred? Who would take charge? Who would you contact? Would customers have to be ushered out through the main door or fire exits? Who is available to render first aid?

Next Steps:

Tough stuff to deal with; the best you can do is be as prepared as possible. Don’t know what to do next? Maybe the easiest step is to invite the chief of your local fire station to meet with you at your restaurant for a frank discussion on the “what ifs.”

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Restaurant Marketing Report: What You Missed

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